As Confucius said in around 500 BC, "When it is obvious that the goal cannot be reached, don’t adjust the goals, adjust the action steps." This is just what China began to do a decade ago, in embracing the concept of soft...KEEP READING
China's Media Go Global
A new book edited by Daya Kishan Thussu, Hugo de Burgh and Anbin Shi looks at the globalization of the Chinese media.
The book China's Media Go Global features a collection of articles divided into four sections: conceptualizing the rise of China's media, Chinese media abroad, discourses of Sino-globalization, and media with Chinese characteristics.
Some articles of note include, "Soft Power and the Strategic Context for China’s ‘Media Going Global’ Policy" by Suzanne Xiao Yang; "The Effectiveness of Chinese Cultural Centres in China’s Public Diplomacy" by Xiaoling Zhang and Zhenzhi Guo; and "Foreign Correspondents in China: Partner or Liability in China’s Public Diplomacy" by Wanning Sun.
The book is available for purchase on the Routledge website.
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