At the beginning of January this year, Italy’s foreign ministry launched a new internal structure: the Directorate for Culture and Public Diplomacy. The ministry’s website explained the innovation in these terms...
KEEP READING
Consuming Nations: a New Paper on Brand Nationality
May 8, 2017
CPD director Jian (Jay) Wang has published a chapter in the book Intercultural Communication, edited by Ling Chen. The chapter, titled "Consuming Nations: Brand nationality in the global marketplace—A review," aims to provide " a broader context and framework for understanding the role of national identity in the consumption process," a critical topic in public diplomacy in this era of rising nationalism and economic populism.
You can find more information about the book and Wang's chapter here.
Photo purchased via iStock.
Visit CPD's Online Library
Explore CPD's vast online database featuring the latest books, articles, speeches and information on international organizations dedicated to public diplomacy.
Popular Blogs
-
October 1
-
October 21
-
October 21
-
November 5
-
September 30