nation brand
![Italy map and culture image by macrovector via freepik.com Italy map and culture image by macrovector via freepik.com](https://uscpublicdiplomacy.org/sites/default/files/styles/275x168/public/uploads/775x469-italy-soft-power.jpg?itok=ooXY_-bt)
SAIS Europe (Bologna) faculty David Ellwood shares about the Italian foreign ministry's new initiative to formalize PD activities.
![New Zealand photo by Daniel Peckham via Flickr New Zealand photo by Daniel Peckham via Flickr](https://uscpublicdiplomacy.org/sites/default/files/styles/275x168/public/uploads/775x469-new-zealand.jpg?itok=HEgFoYfD)
New Zealand's PD strategy could better highlight trade, scientific cooperation and more, writes Yadira Ixchel Martínez Pantoja.
![Image courtesy of Nastya_Gepp via Pixabay](https://uscpublicdiplomacy.org/sites/default/files/styles/275x168/public/uploads/French%20mask%20Blog.jpeg?itok=2FyGwv-a)
The South China Morning Post highlights French President Emmanuel Macron's fashion-forward promotion of cloth masks.
![Image Courtesy of Michael Mocatta via Flicker](https://uscpublicdiplomacy.org/sites/default/files/styles/275x168/public/uploads/UAE%20BLOG.jpg?itok=MH6R66_P)
Hae Won Jeong of Abu Dhabi University describes the strategies and significance of soft power in the UAE regarding the country's nation-building efforts.
![Image courtesy Bureau International des Expositions (BIE)](https://uscpublicdiplomacy.org/sites/default/files/styles/275x168/public/uploads/Expo%20Pavilion%20BIE%20bulletin_1.jpg?itok=at32DLkS)
The 2019 Bulletin from the Bureau International des Expositions (BIE) features the work of CPD Director Jay Wang and CPD Faculty Fellow Nicholas J. Cull.
![Image by CPD](https://uscpublicdiplomacy.org/sites/default/files/styles/275x168/public/uploads/Research%20Fellows_Nation%20Branding%20Book_Web2_0.png?itok=SketRsoC)
Diana Ingenhoff and Alexander Buhmann are two of four co-editors of Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity.