With the ever-growing influence of social media on our day-to-day lives, it is not surprising that world leaders have made it an important part of their engagement with the public. Pope Francis issues tweets in nine...
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How World Leaders Use Facebook, 2019 Edition
Apr 23, 2019
Facebook has 2.3 billion active users, and world governments want their attention.
Check out "World Leaders on Facebook 2019," the latest Twiplomacy study released by Burson Cohn & Wolfe (BCW), which analyzes the social media presence of leaders and governments from 182 countries.
"Technically world leaders, governments and foreign ministries have their biggest audiences on Facebook compared to the size of their audiences on Twitter or Instagram," notes the report. "However, with Facebook’s change of algorithm it has become more and more difficult for governments to stand out and reach the 2.3 billion monthly active users organically."
Read "World Leaders on Facebook 2019" in full here.
Each year, Twiplomacy releases a full report of world leaders across Twitter, Facebook and Instagram. Read reports for 2018 here and 2017 here.
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