The dynamism of today’s global information environment underscores an essential role of strategic communication for government agencies with international concerns, including the military. Although the U.S. Department of...KEEP READING
Reinvesting in "The Last Three Feet"
In a new exclusive article published in Military Review, the professional journal of the U.S. Army, author Lt. Col. Gregory M. Tomlin, PhD, U.S. Army, outlines the importance of face-to-face engagement when it comes to military operations.
Drawing from the former U.S. Information Agency's history of public diplomacy and strategic communications operations, Tomlin notes how one-on-one dialogue aided the military's objectives during the Cold War. As such, he advocates for empowering personnel with boots on the ground to carry messages "the last three feet" to residents in host nations.
"The foundation for tactical IO [Information Operations] remains face-to-face engagements between soldiers on patrol and local residents as well as those between commanders and indigenous leaders," Tomlin writes. "For IO themes to influence behavioral change—to persuade individuals to reject the allure of the enemy’s information campaign—they must be delivered in a manner that resonates on a personal level."
Read the entire article, "'The Last Three Feet,' Reinvesting in Tactical Information Operations," here.
To learn behind-the-scenes information about Tomlin's 2008 book, Murrow’s Cold War: Public Diplomacy for the Kennedy Administration, be sure to read CPD's Meet the Author interview here.
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