Mark Bromilow says he needs a strong nerve as he sets about building a cultural bridge between Australia and Brazil. [...] Ahead of next year's Olympic Games in Rio de Janeiro, Australia has targeted Brazil for the major cultural festival aimed at promoting links and collaboration between the two largest nations and economies in the southern hemisphere.

In historical efforts at cultivating soft power –​ Australia's public image overseas –​ we've leaned pretty heavily on the wildlife [...] Koalas. Beaches. Barbecues. Where's the messaging that Australia is a successful, multicultural, safe, educated, vibrant democracy; the 12th biggest economy in the world; the home of the world's oldest living culture; of Cate Blanchett and Hugh Jackman but also Atlassian and Canva; of the inventors of WiFi, the black box and Gardasil? 

Actor Joel Edgerton and director George Miller will receive honorary awards in Los Angeles for their contribution to Australia's reputation in film. [...] Miller will receive a lifetime achievement award for his commitment to creative industries in Australia and his reputation as a filmmaker, especially the Mad Max series.

New Zealand has confirmed that the black, white and blue silver fern design won a referendum to become a possible new flag, after the final votes were counted […] The decision to choose a new flag has been backed by [Prime Minister John Key], who has said the current one is too similar to Australia's and that it is time to remove the Union Jack from the current flag.

Far more than just red carpets and glamour, APSA was initiated by Founding Chairman Des Power AM in 2007 with the endorsement of UNESCO and the International Federation of Film Producers (FIAPF). Its mission is quite simple: to recognize and promote the cinematic excellence and cultural diversity of the Asia Pacific. 

The program fits neatly with the Department of Foreign Affairs and Trade's new focus on sports diplomacy. The 2015-18 strategy launched in June this year aims to use sports skills, facilities and knowledge to promote Australia and strengthen links with countries and communities in the region.

It had been a "a real coup" for Australia and had probably generated "more than $60 million of free publicity" for the country, he said. And the Department of Foreign Affairs and Trade praised Eurovision in its annual report, acknowledging it as a boon for "public diplomacy" that had showcased Australia’s creative talent to 200 million viewers.