The expansion is a result of a funding injection of 289 million pounds ($360 million) until 2020 announced by the government last year. The boost reversed a previous decision to cut World Service funding and was part of a broader strategy to increase Britain’s ‘soft power’.

May’s focus was on the need to ensure that the benefits of "liberalism and globalisation" are more evenly distributed.  For her, the EU referendum and the US presidential election should be read as wake-up call. Important as this analysis may be for electoral politics, it does not set out a clear road map for the UK’s future foreign policy.

Lithuanian troops are teaching their British counterparts how to identify and fight Russia propaganda as part of an ongoing attempt to fight the country’s attempts to influence public opinion. Officers from the Baltic state – which is said to be at the front line of Russia’s “soft power” war in Europe – shared their experiences with the 77th Brigade, a new British Army unit set up to deal with information warfare. 

Beijing sees sporting prowess as a key soft power weapon and sensitivities over China’s performance at Rio 2016 led Chinese television censors to briefly stymie the BBC World broadcast about the plight of China’s gymnasts. The screen went black, as routinely occurs during stories considered politically inconvenient to the Communist Party. 

Wrapped in creative words and cultural visions, the Lahore Literary Festival brings to London, Pakistan’s artistic thinking and classical heritage. This rare sight of Pakistan, at the BP lecture theatre of the British Museum, will take place on Saturday 29th October 2016. With exceptional artists, writers, and cultural commentators, the festival will explore outstanding ideas. For the very first time, London will be celebrating the visionary liveliness of Lahore.

The United States has overtaken Britain as the world’s leading “soft power”, according to a survey claiming that US President Barack Obama’s diplomatic moves in Iran, Cuba and Asia have helped to shift global opinion of the superpower. [...] The Soft Power 30 survey uses a range of polling and digital data to measure a country’s appeal on issues ranging from government, culture and cuisine to education, enterprise and the attractiveness of luxury brands.