As FIFA's global sponsors work to maximize their brand engagement prior to next week's World Cup, host country Brazil and 2022 host Qatar struggle to overcome negative press and poorly-planned branding strategies.
By 2020, it's estimated more than 200 million Chinese will go overseas - double the number that did so last year. "It has been one of the biggest dreams for Chinese travelers to go outside and travel overseas," says Chen Xu, a Beijing-based researcher at the Chinese Tourism Academy, a government think-tank that studies tourism trends." And now the government has lifted restrictions on outbound travel, so for more Chinese, it's much easier to travel abroad."
We need an army of corporate diplomats, from multiple sectors, engaged in strategic corporate diplomacy efforts to shore up America’s soft power reserves.
Effective, pragmatic partnerships based on shared objectives—economic growth, financial stability, and more—are the future of diplomacy. Such partnerships will be the engine for increased security and prosperity, not just for advanced, but also for emerging economies around the world.
If you are a soccer fan, you will not want to miss the FIFA World Cup™ Trophy Tour by Coca-Cola event at the U.S. Department of State in Washington, D.C. on Monday, April 14, 2014. During its 267-day duration, the World Cup™ Trophy Tour will visit nearly 90 countries, including the United States, and will give the public an opportunity to see what is arguably the world's most coveted symbol of soccer.
McDonald's has suspended work at its three Crimean restaurants following ongoing diplomatic tensions in the region. The company said that it would try to support staff, and hopes to re-open its restaurants as soon as possible. The firm is the second in the Crimea to alter its operations after heightened tensions between Russia and the west.
Almost half of Scotland's small business owners believe independence would harm their company, a survey has found. Research revealed that 48 per cent believed a Yes vote would be bad for business, compared to 37 per cent who said it would have a positive impact.
As Chinese tourists spill from their tour bus into the Beverly Center, Charlie Gu hands each one a sleek black envelope. Inside: a Chinese-language map of the mall and a special discount card. Gu, the center's Mandarin-speaking Chinese specialist, asks shoppers about what they're looking for and circles relevant stores on the map.