corporate diplomacy

The unfolding episode over the film The Interview underlines the potential for business decisions, whatever their motivation, to become intertwined with foreign relations among states and companies.

Contextual intelligence is critical for corporate and public diplomats alike. It is as essential to the effective practice of public diplomacy as it is to the global business environment. And as someone who has taught in various law enforcement and military academies, I would even argue it has direct application to our broader counter-terrorism and infrastructure protection efforts.

Contextual intelligence

Cari Guittard offers a blueprint for increasing your "contextual intelligence."

As FIFA's global sponsors work to maximize their brand engagement prior to next week's World Cup, host country Brazil and 2022 host Qatar struggle to overcome negative press and poorly-planned branding strategies.

By 2020, it's estimated more than 200 million Chinese will go overseas - double the number that did so last year. "It has been one of the biggest dreams for Chinese travelers to go outside and travel overseas," says Chen Xu, a Beijing-based researcher at the Chinese Tourism Academy, a government think-tank that studies tourism trends." And now the government has lifted restrictions on outbound travel, so for more Chinese, it's much easier to travel abroad."

Photo design by www.ericaburnett.com

We need an army of corporate diplomats, from multiple sectors, engaged in strategic corporate diplomacy efforts to shore up America’s soft power reserves.

Effective, pragmatic partnerships based on shared objectives—economic growth, financial stability, and more—are the future of diplomacy. Such partnerships will be the engine for increased security and prosperity, not just for advanced, but also for emerging economies around the world.

If you are a soccer fan, you will not want to miss the FIFA World Cup™ Trophy Tour by Coca-Cola event at the U.S. Department of State in Washington, D.C. on Monday, April 14, 2014.  During its 267-day duration, the World Cup™ Trophy Tour will visit nearly 90 countries, including the United States, and will give the public an opportunity to see what is arguably the world's most coveted symbol of soccer.

Pages