This is the opportunity to raise the bar. In fact, like the treasure of King Tut, some of the exhibits must be assembled for a travelling exhibition. That would be India's best step forward in cultural diplomacy. It would make a statement about enhancing the country's presence and reinforcing faith in our living tradition.

The animation park is clearly a priority for the central government, which included animation production in its current five-year national economic plan. Having rapidly increased its political and economic might globally, China is eager to boost its so-called soft power — its cultural appeal and influence — overseas.

Movies can reflect a nation’s culture and showcase its soft power. For the past few years, Taiwanese movies have been making a splash at international film festivals and have helped introduce Taiwan’s many movie talents to the world.

As part of the active use of pop culture in public diplomacy, the International MANGA Award was established to share Japanese pop culture and to help promote understanding of Japan among overseas cartoonists.

Very few Australian sports stars achieve global recognition but those who have bear witness to the great responsibilities that come with that recognition. Whether he seeks it or not, Evans will be seen as an ambassador for Australia and Australian values.In many respects his story to success is typically Australian.

Today, such ancient wisdom is proliferating across the whole of China. That the international community can be won over more with soft power has been emphasized by Hu, who has taken measures to spread the knowledge of China's "soft power" across the world.

Palestinian business leaders are looking to develop a ‘country brand’ for Palestine, which it will use for global promotion.Campaigns are set to be launched in the US and Israel before the end of the year, after an audit in these countries of the public perception of Palestine...

''The teaching of Chinese language and culture is welcome in NSW schools but it should be available free from the influence of the Chinese Communist Party doctrine and censorship.'' China pays NSW schools more than $200,000 to promote its language and culture through the Confucius Institute, based at the Education Department's Ryde office.