A variety of marketing campaigns were launched in international markets. And ambitious tourism projects were proposed, mostly on the premise that "if you build it they will come", but with little real grounding in proper market analysis and solid business projections, and with an unrealistic view of capital injection.

Indian films and Indian music are being performed during the event and participants will offer Indian food and Indian handicrafts to visitors during the festival that will run until May 15... “There is much commonality between these two nations and each generation tries to boost these ties that are based on cultural and civilizational resemblance between these two countries,” he added.

My title for this piece is intentionally ambiguous, because the relationship between the United States and Pakistan is utterly ambiguous. It could refer to Washington leaders saying, “Sorry that we violated your sovereignty to kill Osama bin Laden, but we still want to be friends.” Or it could refer to Americans saying, “We know some of your conservatives are sad to lose Osama, but we still want want to be friends.”

When we think of the American culture we primarily think of the culture of the United States or the ethnic melting pot that the US is. The term American has, first and foremost, a nationalist connotation not the geographic one, and refers to the people who live in the US.

To make an impact, small-scale renewable energy systems must fit social expectations and cultural norms, argues Benjamin K. Sovacool.

All of these qualities have transformed Turkey into an attractive place for business, media, artists, diplomats, students and non-governmental organisations from around the world. Turkey's ever-increasing soft power is becoming one of its most significant traits, which we will continue to use to enhance regional and global peace.

"Cultural revolution is the main source of the Islamic Republic of Iran's power," Deputy Head of the Joint Chief of Staff of the Iranian Armed Forces Brigadier General Massoud Jazayeri said. "If we didn't enjoy such a soft power, enemies would not launch so many invasions and they would not do such a vast lineup against us," Jazayeri added.

With predictions that more than half of the world’s language will disappear by the end of the decade, and the seemingly ubiquitous takeover by English showing no signs of stopping, many in the Middle East are starting to worry about the future of Arabic.