Twenty-first century statecraft, they say, is about “smart power”, the effective leveraging of both hard and soft power. [...] Leaving aside India’s soft power advantages and its hard power – both military and economic – which is poised to increase exponentially if it maintains its present trajectory, let us examine the concept of strategic communication within India’s policy structure.
Federal Republic participated with paramedics in the UNTAC mission (1991-1993): For the first time since the end of World War II, German soldiers were on a military operation abroad. On October 3, 1993, full diplomatic relations were re-established. Until the 1990s, both states had a rather aloof relationship – a fact that finally emerged as a huge advantage.
The Association of Southeast Asian Nations (ASEAN) revealed the branding for its “Visit ASEAN@50 Golden Celebration 2017” tourism campaign.[...] The new campaign will promote the twin objectives of commemorating the 50th anniversary of ASEAN in 2017, and embracing the ASEAN region of Southeast Asia as a single and united, yet diverse, tourism destination.
The World Forum on Sport and Culture will be held in Kyoto and Tokyo from Wednesday to Saturday to discuss and exchange information about the international contributions of sport, culture and the economy. [...] We need to show international society that there are women in Japan with credibility and a strong voice in each of their fields.
Beyond the act and acting - technical, aesthetic and cinematographic crescendos, Queen of Katwe presents opportunities and suggests ideas that the country can tap into to develop a robust creative industry, rebrand the national image, diversify opportunities for citizenry, and inspire new talent in different fields of the economy.
To build successful nation brands, countries must have “a clear self-concept of their culture,” he adds, in a conversation with Wharton marketing professor David Reibstein. An expert on nation branding himself, Reibstein draws insights from Kotler on a growing awareness among many countries of the need to invest in their brand image to attract tourists, trade and foreign investment.
Dubai’s leading entities are joining forces to stage an event in China highlighting the city as a global gateway offering the world’s largest exporter opportunities for economic development and cultural exchange. [...] will celebrate the thriving bilateral relationship and create connections for future mutual growth.
Global powers are on track at a conference today in Brussels to pledge more than $3bn in annual development aid to Afghanistan until 2020 as the war-ravaged country struggles to spur economic growth. [...] The objective is to maintain international support for Afghanistan