In this aspect the US ‘smart power’ strategy in its relationship with Pakistan is very important to understand. Pakistan is arguably the litmus test to evaluate if the new US agenda is moving in right direction.

CPD Conversations in Public Diplomacy: Richard Wike on "How India Sees the U.S."

In this video, Director of the Pew Research Center’s Global Attitudes Project Richard Wike discusses the mutual perceptions between the Indian and U.S. publics. He concludes that these perceptions are generally positive and elaborates on Pakistan’s role in the relationship. 

As part of its research initiatives, CPD hosted a series of discussions with researchers and practitioners to conceptualize PD evaluation.

Since the beginning of the 21st century, China has been a rising star in the arena of public diplomacy. Its PD campaign, coordinated by the Ministry of Foreign Affairs, involves fourteen separate Departments, including the United Front Work Department, the Ministry of Commerce, the Ministry of Culture, and the General Administration of Press and Publication. [1] The colossal campaign aims to brand China as a responsible, peace-loving, and culturally sophisticated nation.

There has never been a better time for diplomats to get into data and push the boundaries of what is imagined to be possible within public diplomacy. The amount of data available is greater than ever, perhaps 90% of which was generated in the last two years. At the same time, more people globally are communicating in ways that generate data which is publicly observable, for example through the API of social media platforms. Equally, the tools to analyse data have expanded rapidly, allowing users to search large amounts of data quickly and efficiently.

A perennial question about public diplomacy is, “Does it work?” Congress quite rightly asks that whenever budgets are being scrutinized, and public diplomacy practitioners do their best to provide definitive answers.