Buhari must realize that public diplomacy in an era, when digital diplomacy has been added to international relations, such that presidents and governments now use social media to pass their messages to foreign countries, there’s need for circumspect

The emphasis that Prime Minister Narendra Modi has laid on setting and revamping India’s foreign policy agenda is indeed laudable. In his foreign trips, there has been a constant focus on creating a perception around and effectively projecting ‘Brand India’. It is here that the importance of public diplomacy comes in. 

A high-level panel of foreign policy and social media experts recently questioned “the U.S. government’s ability to serve as a credible voice against the (ISIS) terrorist group’s propaganda,” a sad commentary on the current state of our government’s ineffectual efforts to counter an ISIS social media recruiting and propaganda campaign.