germany

A series of concerts entitled "So klingt Europa" (The Sound of Europe) organized by the country's treasury is aimed at showcasing the diversity of the eurozone through song and dance. Various performers from disparate parts of the EU have taken part in the event series, which was started three years ago, providing a platform for their respective cultural contributions to the European Union.

Nations can and should nurture their brands much as consumer products and other companies do, a bevy of speakers said Friday at the Wharton Nation Brand 2016 conference. [...] Countries have branding as part of their DNA, panelists said, pointing to Germany's reputation as a powerhouse of skilled engineering, France's reputation as a haven of culture and Brazil's fame as a place of soccer, beaches and fun.

Federal Republic participated with paramedics in the UNTAC mission (1991-1993): For the first time since the end of World War II, German soldiers were on a military operation abroad. On October 3, 1993, full diplomatic relations were re-established. Until the 1990s, both states had a rather aloof relationship – a fact that finally emerged as a huge advantage.

The German ambassador to Bahrain wanted to do something special for the German National Unity reception. [...] He came back, jazz guitar in hand, to join the “Jazzabilly band” in a few songs. The audience was thrilled. Simms-Protz has always professed his belief that music and art are instrumental tools for bringing people together — especially the youth.

Angela Merkel has become the first German chancellor to visit Niger, one of the world’s poorest countries. She has promised money and military vehicles to help the country fight human trafficking and the militant threat. She is on the second leg of a three-country African tour which started in Mali and will finish in Ethiopia.

To build successful nation brands, countries must have “a clear self-concept of their culture,” he adds, in a conversation with Wharton marketing professor David Reibstein. An expert on nation branding himself, Reibstein draws insights from Kotler on a growing awareness among many countries of the need to invest in their brand image to attract tourists, trade and foreign investment. 

Why Confucius Institutes have become China's most controversial soft power asset. 

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