WARSAW, Poland (July 9, 2016) Secretary of Defense Ash Carter meets with Turkish Minister of Defence Vecdi Gönül at the 2016 NATO summit in Warsaw, Poland July 9, 2016. (DoD photo by Navy Petty Officer 1st Class Tim D. Godbee)(Released)

Stefanie von Hlatky on NATO's current messaging and target audiences.

The new Russian, or more precisely, the pro-Russian think tank entitled 'Dialogue of Civilizations', associated with the global public forum of the same name with the headquarters in Vienna, was launched in Berlin. The structure will be led by the former head of Russian Railways, Vladimir Yakunin, [...] The head of the Program for Eastern Europe at the German Council on Foreign Relations, Stefan Meister, suggested that in many ways the success of the new Institute will be identified by the fact whether it will be able to attract the influential German scientists and political experts.


How MFAs' profile pictures/cover photos project countries' online identities.

The flags of the member states of the European Union flutter outside EU institutions, recent beehives of activity as top officials gathered from around the continent to respond to Britain’s momentous choice to leave the bloc behind. [...] And now it’s up to EU leaders to recalibrate and stop a further breakup, not only by delivering concrete results to citizens, like jobs, but also by making sure their case for unity is heard over the storm of criticism coming from Euroskeptics poised to take advantage at a turning point.

"Our approach … is to use the ‘soft power’ of business," he says. "These businesses have influence as powerful economic actors and in countries in Africa and Southeast Asia; they are often very important to the local economy. [...] Soft power is one option, but companies could potentially use their economic clout by threatening to pull out of a country. 

The Old World is losing its “soft power”, its positive radiance and magnetism, as the support for the so-called “Brexit” becomes the symbol for the fear and rampant populism across the Continent. The Portland think tank’s “Soft Power Index” this year also found signs of Europe’s slide. The US has replaced Britain at the top and Germany has fallen from second to third place. And Canada bumped France down to fifth place.

Every school year, foreign exchange students — some on short visits and others on year-long exchanges, walk the halls of local high schools. Spending time in the U.S. gives the students an opportunity to immerse themselves in American culture, language and customs, an experience they embrace and value. But it’s not only the students who are enriched — the families who host them also learn about cultures and people distinctly different from their own.

To those who study nation branding, this entrepreneurial bent is a strong part of America’s brand, or the image it projects to the world. Peter Hirshberg, CEO of The Re:Imagine Group and a former Apple executive, notes that the U.S. offers an “opportunity promise” to people around the globe, a promise that includes “a deep streak of individual liberty.”