Prime Minister Syed Yusuf Raza Gilani while emphasizing upon the significance of public diplomacy called upon the press officers posted in Pakistan’s Missions abroad to remain focused in highlighting the national policies so as to reflect the real image of Pakistan.

Joseph S. Nye, who describes the situation as “present day Europe having seizures of over-optimism and Euro-pessimism consecutively,” also draws attention to another dimension of the problem...a failing Europe is the issueat hand in the new geopolitical order...

The authoritarian Government prefers the docile, cuddly panda as the national insignia, and uses the iconic endangered species as highly successful soft power diplomatic gifts, with the most recent pair sent to Edinburgh Zoo.

Note: While this product can be used by every human being on the face of the earth, it can be especially useful for diplomats, including those involved in public diplomacy.

December 30, 2011

Yue-Sai Kan reckons that the Miss Universe competition is as good a vehicle as any for China to project soft power...Kan has made a great effort in the past 20 years to modernize the image of China that is projected to the world, much of it through television.

India's ascent to "new world power" is both true and what Edward Bernays, the founder of public relations, called "false reality"...What is always exciting about India is this refusal to comply with political mythology and gross injustice.

If India is perceived as corrupt on international indices as well as amongst its own people, then her credibility is damaged, and her ability to conduct public diplomacyis diminished, if not demolished.

Increasing diplomatic and economic relations between Turkey and Serbia in recent years have boosted Turkey’s positive image within Serbian society, making the cultural similarities between two nations more visible.