UNESCO's Intangible Cultural Heritage program has served as a platform for both cooperation and competition among countries in the Asia-Pacific region.

A sneak peak into Japan House Los Angeles, a public diplomacy space seeking to showcase the best of Japan.

But is the message too exclusive?

CPD goes all around the world! Learn more about our global programming and how we champion key public diplomacy issues worldwide.

On how Japan's #UnknownJapan campaign utilized Instagram to highlight lesser-known aspects of the country's culture, landscape and history. 

CPD Director Jay Wang discusses public diplomacy during a panel at the 2018 Jeju Forum for Peace and Prosperity.