African Media Initiative (AMI) and General Electric (GE) have partnered to boost media coverage in Africa of Energy and Infrastructure issues. Some 20 journalists drawn from the East Africa region will undergo basic training on the Energy sector in Africa, and on using sector data to tell impactful stories that will enrich media content and better inform citizens.

“[G]lobal media plays a very important role in international relations. Media targeting a foreign audience are a vital part of a country’s public diplomacy infrastructure, since they contribute to showcasing the country’s culture and traditions and help to channel its policies with the outside world,” Idrissov said. 

In the past, the biggest problem was: How do we get information to these people who either have none, or few ways to access it? Now, as the BBC report notes, the main problem isn’t scarcity of information, it’s a scarcity of reliable information.