nation branding

The latest weapon in this country’s ideological war with Iran arrived in an armada of jets from California, accompanied by a private security force, dazzling pyrotechnics and a wardrobe that consisted of sequins and not much else.

The worst of the anti-Japanese protests that have swept China in recent days may be over. The financial fallout for the world’s second- and third-biggest economies may be just beginning. Japanese-owned factories, restaurants, mini-marts and clothing retailers across China closed en masse Tuesday as protests continued in nearly 100 cities, sparked by a dispute over control of uninhabited islands near Taiwan.

The Gambian, Namibian, Tanzanian, Zambian, and Zimbabwean ministers joined senior representatives from the Africa Development Bank, African Union, Global Partnerships Forum, and UN World Tourism Organization (UNWTO) to speak about the benefits of tourism in relation to the economy, environment and people.

Remember the UK's swinging Cool Britannia nation branding effort under Prime Minister Tony Blair? Now Mulberry is looking to revive pride in all things British with its just-launched Brilliant Britain Guide. Sub-titled "a guide to a truly great nation," it's a branded content marketing move to continue the celebratory year that 2012 represents for the United Kingdom, from the Queen's Diamond Jubilee to a successful Olympics and Paralympics

Sub-titled "a guide to a truly great nation," it's a branded content marketing move to continue the celebratory year that 2012 represents for the United Kingdom, from the Queen's Diamond Jubilee to a successful Olympics and Paralympics (despite Mitt Romney’s concerns). Could there be a better year to be a Brit?

As School of Leadership (SoL) on Monday organised the second session of its nationwide campaign titled ‘Shabash Pakistan’, 250 students of Air University gathered at LTC Hall and pledged to save their motherland by becoming ambassadors of peace. ‘Shabash Pakistan’ is a nation-branding movement started by School of Leadership.

Psy, a portly 34-year-old rapper with a penchant for silly dances, brought central Seoul to a standstill last week as he gave a free concert for 80,000 adoring fans, including two renditions of his global hit “Gangnam Style.”

Myanmar’s reconciliation process is often compared to South Africa’s but the entirely different conditions make it far more complex. After a triumphant tour of western Europe in June, Myanmar opposition leader Aung San Suu Kyi has just completed a coast-to-coast journey of the United States.

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