nation branding

As School of Leadership (SoL) on Monday organised the second session of its nationwide campaign titled ‘Shabash Pakistan’, 250 students of Air University gathered at LTC Hall and pledged to save their motherland by becoming ambassadors of peace. ‘Shabash Pakistan’ is a nation-branding movement started by School of Leadership.

Psy, a portly 34-year-old rapper with a penchant for silly dances, brought central Seoul to a standstill last week as he gave a free concert for 80,000 adoring fans, including two renditions of his global hit “Gangnam Style.”

Myanmar’s reconciliation process is often compared to South Africa’s but the entirely different conditions make it far more complex. After a triumphant tour of western Europe in June, Myanmar opposition leader Aung San Suu Kyi has just completed a coast-to-coast journey of the United States.

Morocco and Indonesia have enjoyed cordial relations for more than five decades. There is no need for a visa if an Indonesian citizen wants to visit the North African nation. Yet a lack of awareness about the economic potential of both countries remained a hurdle in boosting bilateral ties, Morocco’s man in Jakarta has said.

At the beginning of 2012, we went to Buenos Airesto work with the communications teams across Latin America. We talked about lots of things, including the Falklands, but what really came out of it for me was a gem of an idea about using the GREAT campaign and our soft power to reach out to a new generation in Cuba.

No doubt you've seen the news about the Takeshima and Senkaku disputes: Japan is sparring with China, South Korea and Taiwan over some specks in the ocean. Why is this happening?

Prime Minister Tayyip Erdogan trumpeted Turkey's credentials as a rising democratic power on Sunday, saying his Islamist-rooted ruling party had become an example to the Muslim world after a decade in charge.

It is not an exaggeration when people say it is unlikely to know Americans and not fall in love them – a feeling I share passionately as a first generation immigrant. Americans are kind, generous, and tolerant and genuinely believe in those empowering universal values of personal liberty and individual responsibility.

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