A case study on Israeli citizen diplomacy. 

Malaysia has emerged third among the “Future 15” countries that are on course to transform the global landscape economically, politically and culturally in the coming years. In a global survey by brand consultancy FutureBrand, Malaysia's inclusion in the list was attributed to its strengths in governance, investment, human capital, growth, sustainability and influence.

Future prejudices of China will be born not in the columns of the print media and in the radio and TV reports, but in the mushrooming blogs and micro-blogs of the digital world... Future stability will depend not only on what happens in the real world, but also on what happens in the digital world.

Through generations, our great nation has been asked great questions -- and we have answered them. Could we feed a people on this driest of lands? Could we unite a nation on a continent without the pressures of revolution or war? Could we carry our weight in the world and fight for the freedom of our friends? Could we defend ourselves in our greatest hour of need? Could we rebuild after decades of Depression and war? Could we embrace change and find new sources of wealth in demanding new times? Could we say Sorry?

VisitBritain’s ‘GREAT Britain’ campaign also draws together major events, sporting achievements and commercial partners to promote the UK as a great country in which to live, study, invest and do business – as well as to visit. In my book, the GREAT Britain campaign is a real winner. So what can it teach those of us in branding and brand management about the principles of country branding?

On the occasion of the commemoration of the "United Nations Day", Mr. Mariano Fernández Amunátegui, the Head of the UN Mission for Stabilization in Haiti (Minustah) deeclared "UN is the only forum where we can learn from each other by working together, dreaming together the same dream, and to carry out these same hopes for the future generations."

We spend a lot of time looking at country rankings--everything from the best places in the world to be a woman to the worst countries for food security. These realities on the ground all feed into overall perception--or branding--of countries. If perception is favorable, that can translate into investments as well as commercial and economic development. And that, if done right, can lead to better lives for all citizens.

The Swedish government cut £1.86m (20 million Swedish krona) from the tourism organisation’s budget of £13.04m (140 million Swedish krona), after which it chose to cut one sector, rather than embark on a widespread reorganisation.