nation branding
“Culture is an axis of diplomacy that was practiced by any number of autocratic regimes, Hitler as well as Stalin,” said Lorraine de Meaux...
Russian officials have even suggested that Mr. Depardieu’s flight toward Russia’s flat income tax rate of 13 percent may start a trend. “The distinctiveness of our tax system is poorly known about in the West,” a deputy prime minister, Dmitri O. Rogozin, wrote...
A new study commissioned by VisitBritain and its partners in the GREAT campaign suggests that global perceptions of ‘Welcome’, Britain’s ‘Overall Nation Brand’, and the UK’s sporting and cultural credentials, have significantly improved thanks to the hosting of the London 2012 Games.
His Chief Cabinet Secretary Yoshihide Suga has indicated there might be a review of the decision in 1993 to apologise for direct Japanese coercion of 200,000 women from Korea, China, the Philippines and other Asian countries into brothels to serve Japanese soldiers during the Second World War. The so-called "comfort women" issue is not completely settled. In particular, it continues to hang over Japan's relations with South Korea.
“It is a big step for the future and building people-to-people relationships between Myanmar and the United States,” said Min San, another player of the 12-member junior Burmese basketball team that is visiting the US on the invitation of the State Department.
Although China's public diplomacy efforts have run into obstacles over the years, great progress has still been made, international students and Chinese experts said at a recent roundtable in Beijing. Nine University of Southern California (USC) students majoring in public diplomacy also participated in this meeting.
It is important for everyone to realise that a country's brand is a proclamation of existing strengths and not a statement of desire, said Deputy Prime Minister Tan Sri Muhyiddin Yassin. He said this had to be rooted in reality and connected to the people, encompassing products, governance, sustainable growth as well as social and human capital.
A Korean wave is sweeping the world. The secretary-general of the United Nations is Korean, the head of the World Bank is a Korean-American. “Gangnam Style,” a song by the Korean rapper Psy, has become the most watched video on YouTube.