nation branding

His Chief Cabinet Secretary Yoshihide Suga has indicated there might be a review of the decision in 1993 to apologise for direct Japanese coercion of 200,000 women from Korea, China, the Philippines and other Asian countries into brothels to serve Japanese soldiers during the Second World War. The so-called "comfort women" issue is not completely settled. In particular, it continues to hang over Japan's relations with South Korea.

“It is a big step for the future and building people-to-people relationships between Myanmar and the United States,” said Min San, another player of the 12-member junior Burmese basketball team that is visiting the US on the invitation of the State Department.

Although China's public diplomacy efforts have run into obstacles over the years, great progress has still been made, international students and Chinese experts said at a recent roundtable in Beijing. Nine University of Southern California (USC) students majoring in public diplomacy also participated in this meeting.

It is important for everyone to realise that a country's brand is a proclamation of existing strengths and not a statement of desire, said Deputy Prime Minister Tan Sri Muhyiddin Yassin. He said this had to be rooted in reality and connected to the people, encompassing products, governance, sustainable growth as well as social and human capital.

A Korean wave is sweeping the world. The secretary-general of the United Nations is Korean, the head of the World Bank is a Korean-American. “Gangnam Style,” a song by the Korean rapper Psy, has become the most watched video on YouTube.

As a new nation created in this magnificent techno-age of the 21st century, the Republic of South Sudan is faced with numerous challenges. One such challenge is the need to anchor the nation on a firm economic platform so as to advance the livelihoods of the populace.

In 2006, a 5-year-old captive-bred giant panda named Xiang Xiang ("Lucky") was released into the wild — the first of his kind to make that transition. Ten months later, he was dead. Chinese wildlife officials reported at the time that it appeared Xiang Xiang had suffered fatal internal injuries after being attacked by other wild-born male pandas in a battle for food and territory.

The conundrum for Oxfam and others looks a bit like this: “if images of starving babies produce a strong emotional reaction, and therefore strong financial and political support, how are we going to show that we’re making progress? People won’t keep donating if they think nothing has changed - but we know this recipe seems to work.”

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