nation branding

North Korean leader Kim Jong Un called for an end to confrontation between the two Koreas, technically still at war in the absence of a peace treaty to end their 1950-53 conflict, in a surprise New Year's broadcast on state media.

January 1, 2013

In a New Year coming on the heels of waning economic growth and all-round policy paralysis, India will be hard-pressed to meet the expectations of its own people and those of the comity of nations. The facts that we have a democratic polity, a relatively peaceful multi-ethnic and multi-religious society, and a pro­mising emerging economy are all subject to constant testing rat­her than being set in stone. Status in world affairs is earned, not given, on a continuous basis.

Israel's ambassador to the Czech Republic, Yaakov Levy, is envied among Israeli diplomats in other European Union countries. Compared to the stiff criticism and harsh denunciations many Israeli ambassadors face, Levy's life in Prague is paradise. Today the Czech Republic is Israel's closest friend in the EU. Indeed, it was the only one of 27 EU member states to vote against the recent Palestinian statehood initiative at the United Nations.

December 22, 2012

When the Taliban blasted the famous Bamiyan Buddhas with artillery and dynamite in March 2001, leaders of many faiths and countries denounced the destruction as an act of cultural terrorism. But today, with the encouragement of the American government, Chinese engineers are preparing a similar act of desecration in Afghanistan: the demolition of a vast complex of richly decorated ancient Buddhist monasteries.

Brazil enjoyed one of the biggest jumps in this year’s soft power survey, marking the end of an impressive year for the country. While Brazil is now well-established as one of the world’s leading economies, a main player on the global stage and one of the all-powerful BRIC nations, it’s impressive spike on the soft power survey indicated that it is also having a very real effect on the culture of the world.

December 16, 2012

The goal of the author of Citizen Ambassadors of Nigeria is to bring to the forefront a theory called track two diplomacy by which non-officials like businessmen, academics, retired civil and military officials, public figures, and social activists engage in ambassadorial works targeted at improving the image of a country.

In reality branding and marketing a nation encompasses many more activities than most people realize, and depends on a wealth of formal concepts, processes and models not implied by the soundbites just listed. At any rate, this is still a sophisticated subject to our society's level of establishment. Even a large section of influence makers might not be acquainted with how real nation branding would be operationalised to yield an economic value.

Shabash Pakistan is a nation branding movement started by NUST and School of Leadership. The movement had been aimed at reviving patriotism and “Pakistaniyat” in the youth of the country and to inculcate among them a sense of contribution towards nation building.

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