nation branding

It is important for everyone to realise that a country's brand is a proclamation of existing strengths and not a statement of desire, said Deputy Prime Minister Tan Sri Muhyiddin Yassin. He said this had to be rooted in reality and connected to the people, encompassing products, governance, sustainable growth as well as social and human capital.

A Korean wave is sweeping the world. The secretary-general of the United Nations is Korean, the head of the World Bank is a Korean-American. “Gangnam Style,” a song by the Korean rapper Psy, has become the most watched video on YouTube.

As a new nation created in this magnificent techno-age of the 21st century, the Republic of South Sudan is faced with numerous challenges. One such challenge is the need to anchor the nation on a firm economic platform so as to advance the livelihoods of the populace.

In 2006, a 5-year-old captive-bred giant panda named Xiang Xiang ("Lucky") was released into the wild — the first of his kind to make that transition. Ten months later, he was dead. Chinese wildlife officials reported at the time that it appeared Xiang Xiang had suffered fatal internal injuries after being attacked by other wild-born male pandas in a battle for food and territory.

The conundrum for Oxfam and others looks a bit like this: “if images of starving babies produce a strong emotional reaction, and therefore strong financial and political support, how are we going to show that we’re making progress? People won’t keep donating if they think nothing has changed - but we know this recipe seems to work.”

North Korean leader Kim Jong Un called for an end to confrontation between the two Koreas, technically still at war in the absence of a peace treaty to end their 1950-53 conflict, in a surprise New Year's broadcast on state media.

January 1, 2013

In a New Year coming on the heels of waning economic growth and all-round policy paralysis, India will be hard-pressed to meet the expectations of its own people and those of the comity of nations. The facts that we have a democratic polity, a relatively peaceful multi-ethnic and multi-religious society, and a pro­mising emerging economy are all subject to constant testing rat­her than being set in stone. Status in world affairs is earned, not given, on a continuous basis.

Israel's ambassador to the Czech Republic, Yaakov Levy, is envied among Israeli diplomats in other European Union countries. Compared to the stiff criticism and harsh denunciations many Israeli ambassadors face, Levy's life in Prague is paradise. Today the Czech Republic is Israel's closest friend in the EU. Indeed, it was the only one of 27 EU member states to vote against the recent Palestinian statehood initiative at the United Nations.

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