In the center of Cairo, young men hold up a burning flag for the cameras to show their fury at a nation they believe is meddling in their country and the wider Middle East. It's a familiar image. But it's not the U.S. flag they are waving, it is that of Qatar, the Gulf state that has used its billions to spread its influence in the wake of the Arab Spring.

“They were remarks made to commemorate the 50th anniversary of the end of World War II. But since then we have welcomed in the 21st century. I want to make a declaration for the Abe Cabinet that is appropriate for the 21st century, one that is oriented toward the future.”

Thus did Prime Minister Shinzo Abe put forth his stance on 1995′s so-called Murayama Danwa (Murayama Remarks) — which he is evidently set on fundamentally altering — in an interview published in the conservative Sankei Shimbun daily newspaper on Dec. 31, 2012.

APDS Blogger: Shaocong 'Amanda' Hu

On Jan. 19th, the USC MPD Beijing Delegation attended a roundtable themed “The Present Situation and Prospects of China’s Public Diplomacy” sponsored by the Charhar Institute, a leading public diplomacy and international relations think tank in China.

In November 2006, President George W. Bush received Mexican president-elect Felipe Calderon in the Oval Office as part of a traditional protocol meeting that brings together the Mexican president elect and the United States president. At the time, immigration was the hot topic for discussion. Days before their meeting, President Bush passed a bill that authorized the construction of a border wall.

South Korea has spent billions in promoting its "nation brand" via its technology and other attributes. But what has driven up the country's soft power across the world as much as anything is "Gangnam Style," the Korean rapper PSY's galloping horse dance, hipster wannabe clothes and tongue-in-cheek attitude, offset by an irresistible and simple hook that even a three year old could mimic.

US Secretary of State Hillary Clinton has taken issue with critics who say US global power is waning, arguing in her final public speech in office that America will continue to lead the 21st century. But on the day before she officially steps down, Clinton called for the nation's institutions and relationships to be modernised, saying what was needed was "a new architecture for this new world. More Frank Gehry than formal Greek".

The current state of America's brand abroad is no longer new, different or attractive. It is a never ending montage of guns, debt and indecision. Follow international press coverage of the U.S. and these themes emerge again and again.

Ministerial consideration of launching a negative advertising campaign to deter Bulgarians and Romanians from coming to work in Britain next year is "bordering on the farcical", Keith Vaz, the chairman of the Commons home affairs select committee, has said.