nation branding

With the neutrality status declared after gaining independence in 1991, Turkmenistan started to implement a distinct foreign policy strategy. In this way, Ashgabat attempted to preserve its stability in the state-building and nation-building processes, keeping its distance from current regional and global problems. Under the leadership of President Gurbanguly Berdimuhamedow, Turkmenistan gave the sign that Ashgabat will be more active in the international area with its new foreign policy concept, adopted for the period 2013-2017

Sri Lanka once again takes its rightful place in South Asia after suffering decades of terrorism on the world stage, both in terms of its economic potential and political profile. We want the world to take note of what is being accomplished in the country and the hand of friendship, support and understanding to be extended to our people, Sri Lankan Ambassador in Germany Sarath Kongahage said.

Qatar has become an example of peaceful co-existence within a multi-cultural society that hosts a large number of nationalities, a senior security official has said. As a clear indicator of this, Qatar assumed a leading position – for the fourth consecutive year - in the Global Peace Index (GPI) 2012 for Middle East and North Africa (Mena) - Qatar got the first position at the Arab level and 12th internationally, he said.

It was a St Patrick's Day celebration danced to a samba beat rather than a slip jig in Brazil last night as the iconic statue of Christ the Redeemer in Rio de Janeiro turned green for Ireland's national holiday. The now annual 'greening' of landmarks around the world has gained further momentum.

Repower Greece organized an academic US tour to spark a discussion across North America on rebuilding Greece and changing the world’s negative perceptions of its people. Below are the findings of the discussions as they were presented by Alexandros Costopoulos, one of the initiative’s organizers.

March 6, 2013

China continues to pursue a peaceful rise and cooperative relations, but it has to defend its territorial integrity and core interests. In the next five to 10 years, China needs to address domestic concerns and clear any misunderstandings the outside world may have about its peaceful path of development.

Thailand should take the lead as the "United States of Asean" and take advantage of the Kingdom's rich, religious culture as its selling points in branding itself ahead of the Asean Economic Community (AEC) in 2015, said marketing guru Philip Kotler. "Thailand has a beautiful culture and is one of the major Buddhist countries in Southeast Asia. The country is religious-oriented and has a good harmony and principles of good living. These should be the selling points of Thailand," he said.

Mongolia is trying to increase the National Brand Index to at least inside the top 50 in the world. The two day "Mongolian Economic Forum" has opened today at the Parliament. Prime Minister Altankhyag has addressed the importance of increasing the brand image of Mongolia as they have not even achieved within the top 50 in the world.

Pages