nation branding

This week will see the Korean Association of International Studies and the Korea Foundation host an international conference on the role of middle powers in the 21st century. The significance of the conference being held in South Korea is twofold ― it marks Korea’s prominence as a source of innovative and influential scholarship on middlepowerism, and it marks Korea’s growing acceptance of middlepowerism as a national role.

The NHL is not only considering more outdoor games. It is considering more overseas games. Chief operating officer John Collins referred Sunday to a “European business plan” and ideas ranging from resurrecting the World Cup to starting something like a champions league. But first the NHL has to reach a deal to go to the Sochi Olympics, which are less than a year away now. There remain several open issues between the NHL, the NHL Players’ Association, the International Ice Hockey Federation and the International Olympic Committee. The four organizations will meet this week.

It would be disastrous for Kenya to overlook the benefits of liaising with Kenyans in Diaspora in regards to Nation Branding. However, the link with Diasporans should not only be linked to Nation Branding but the overall development of the mother country.

Nearly twenty years after the end of Apartheid, South Africa is still a country of controversy and conflicting narratives... Which direction is South Africa heading in today? It’s been a beacon for Africa over the last twenty years, a continent of its own competing narratives: on the one hand, an emerging “economic giant” with a growing middle class; on the other, a hot spot for rising terrorist groups and home to more than a few nasty dictators.

APDS Blogger: Jennifer Yael Green

Nearly twenty years after the end of Apartheid, South Africa is still a country of controversy and conflicting narratives.

Currently, I am working for the Native Hawaiian Hospitality Association (NaHHA), a non-profit organization that promotes a greater presence of Hawaiian culture in the tourism industry. NaHHA works “to connect the Hawaiian community and the tourism industry” through “consulting and educating, developing and implementing effective communication tools.” As a contractor of the Hawai‘i Tourism Authority (HTA), NaHHA is the lead agency for State of Hawaii’s initiative to promote Hawaiian culture in tourism.

Two recent books on China and India have highlighted the rising importance of public diplomacy within the foreign policies of these rising Asian giants. Taken together, U.S. academic David Shambaugh’s China Goes Global and Indian writer and Member of Parliament Shashi Tharoor’s Pax Indica reveal some telling differences between the way both governments approach the pursuit of soft power. Both books suggest quite divergent outlooks for the two governments in their search for global influence through PD in the coming years.

No one's saying, 'Move over, Bretton Woods, Brics is here'. But Brics nations - Brazil, Russia, India, China and South Africa - certainly grabbed eyeballs at their Durban summit by firming up plans for a new development bank to fund infrastructure and a $100 billion contingency reserve arrangement to provide themselves financial succour in times of trouble. The dressing on the side is a business council with great potential to boost trade and investment.

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