An even more important lesson to learn from marketing, concerns the intricate fragility of Brand South Africa. Much as militant unionists might abhor the notion of globalisation and the principle of capitalism, a stark, non-debatable fact of life is that South Africa cannot survive in isolation.

To mark the five-year anniversary of that designation, organizers of the annual George Town Festival have amped up the island's cultural offerings, stuffing a huge amount of art, film, music, dance and food into a single month. Despite the heritage connection, the festival isn’t just an ode to the city’s history.

China’s President Xi may not have talked about his dream --- what he calls the “China Dream”--- during his first “face-to-face” talks with U.S. President Obama, but some perceptive China watchers and analysts have written about its meaning and implications for all countries of the world.

Russia will increase spending on foreign cultural and educational projects as part of the Kremlin-backed 'Soft Power' concept aimed at improving the country's image abroad, a news report said Wednesday.

In spite of some yet not explained journalistic discrepancies, Sanchez’s public image can be easily compared to the profitable company - such as Bacardi Rum which is easily recognizable for its black bat appearing in the company logo, so too is Sanchez who is considered to be a known brand of the Castro’s opposition.This generally accepted label allows her to shape the public opinion to a large extent. On a more specific level, she has succeeded in expanding the like–minded audience for quite some time now.

From Beijing’s vantage point, such foreign concerns reflect misconceptions over its intentions as a rising power. And Xi appears to recognize that this is exacerbated by a broader deficit in China’s global soft power (that is, the ability to persuade other countries and foreign publics through attraction and co-option rather than coercion, use of force, or payment).To be sure, Beijing has invested many billions of pounds in recent years on foreign charm offensives, and has achieved some significant successes (remember the 2008 Olympics for instance).

A celebration of the youth of India is how External Affairs Minister Salman Khurshid Monday evening described the showcasing of two years of 'India Is', the digital initiative platform of the ministry's public diplomacy division and its rich treasure trove of photographs and visuals on India.