nation branding

August 9, 2013

Earning the title ‘City of the Year 2012′ the capital of Antioquia has been and praised for having implemented innovative and sustainable measures for improving the quality of life for its close to 2 million inhabitants. As Colombia’s second largest city and one of the vital engines of economic growth in country, Medellín has always taken pride in being a key hub for banking and mining companies as well as an attractive place to do business, given an ideal location close to the coffee axis and the coasts of both the Pacific and Caribbean.

The 95-year-old Nobel laureate is also one of the world's most recognizable figures. More than just a man, he has become a global brand -- one that's estimated to be worth millions of dollars. Ever since Mandela was released from prison, where he had endured 27 years for fighting apartheid, many South Africans have felt like they'd like to "own" a little piece of him.

In response, gay columnist Dan Savage called for a nation-wide boycott of Stoli and other Russian vodkas. This weekend several bars in West Hollywood got into the act. Even though Stoli is a business, not a government that can enact policy, WeHo councilman John Duran told us why he supported the move by his city's businesses. "I mean I think that a boycott has two primary reasons, one of which is to target and protest where injustice is occurring, but also to raise public awareness."

Although doubts about Brazil’s readiness to host next year’s World Cup have focused on renovations at 12 stadiums, some Brazil trade experts say they are more concerned about travel logistics and whether airports, mass transit systems, hotels and railroads will be up to handling the crush of visitors. “The infrastructure behind the games is what will be complicated for Brazilians and foreign tourists,” said Marcelo Rocha e Silva Zorovich, a Sao Paulo business consultant who is a visiting researcher at the University of Miami.

After the incoherent and neglectful public diplomacy efforts of the 2000s, Russia has enthusiastically embraced all things soft power. And now it just can't get enough of it. The latest initiative, reported by the pro-Kremlin daily Izvestia, is a UK-based Positive Russia fund. The non-profit organization, registered in London at the end of June, is tasked with improving Russia's image among the British public.

Past prominence of course does not guarantee continued success. Metro areas as diverse as Detroit, Manchester, and Rome have all become less globalized compared to their previous peak. Equally, others are proving that it is never too late to take advantage of changing dynamics. Metro areas that seize the historical moment can achieve lasting benefits. Toronto is an example of a metro that responded purposefully to a convergence of unique circumstances between 1945 and 1970.

British PR consultants talk Russia into battling “anti-Russian propaganda” in the UK – and paying them for it

Gastrodiplomacy is an increasingly popular form of public diplomacy that uses food as a means to communicate culture; this tactic of culinary cultural diplomacy shares the uniqueness of a country's cuisine as a manner of edible nation branding. As I was noshing outside a snackautomat, a Dutch version of the since-forgotten automat that Horn & Hardart's made popular decades ago in America, I dreamed of Dutch gastrodiplomacy to America via the snackautomat.

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