nation branding
In response, gay columnist Dan Savage called for a nation-wide boycott of Stoli and other Russian vodkas. This weekend several bars in West Hollywood got into the act. Even though Stoli is a business, not a government that can enact policy, WeHo councilman John Duran told us why he supported the move by his city's businesses. "I mean I think that a boycott has two primary reasons, one of which is to target and protest where injustice is occurring, but also to raise public awareness."
Although doubts about Brazil’s readiness to host next year’s World Cup have focused on renovations at 12 stadiums, some Brazil trade experts say they are more concerned about travel logistics and whether airports, mass transit systems, hotels and railroads will be up to handling the crush of visitors. “The infrastructure behind the games is what will be complicated for Brazilians and foreign tourists,” said Marcelo Rocha e Silva Zorovich, a Sao Paulo business consultant who is a visiting researcher at the University of Miami.
After the incoherent and neglectful public diplomacy efforts of the 2000s, Russia has enthusiastically embraced all things soft power. And now it just can't get enough of it. The latest initiative, reported by the pro-Kremlin daily Izvestia, is a UK-based Positive Russia fund. The non-profit organization, registered in London at the end of June, is tasked with improving Russia's image among the British public.
Past prominence of course does not guarantee continued success. Metro areas as diverse as Detroit, Manchester, and Rome have all become less globalized compared to their previous peak. Equally, others are proving that it is never too late to take advantage of changing dynamics. Metro areas that seize the historical moment can achieve lasting benefits. Toronto is an example of a metro that responded purposefully to a convergence of unique circumstances between 1945 and 1970.
British PR consultants talk Russia into battling “anti-Russian propaganda” in the UK – and paying them for it
Gastrodiplomacy is an increasingly popular form of public diplomacy that uses food as a means to communicate culture; this tactic of culinary cultural diplomacy shares the uniqueness of a country's cuisine as a manner of edible nation branding. As I was noshing outside a snackautomat, a Dutch version of the since-forgotten automat that Horn & Hardart's made popular decades ago in America, I dreamed of Dutch gastrodiplomacy to America via the snackautomat.
Brazil has something of an identity crisis right now. As protests continue, the world has been exposed to the massive social unrest in the country over inequality, corruption, and the adverse economics of preparing to host global sporting events like the upcoming World Cup. Still, as one of the so-called BRIC countries — a term that has become less vogue as investors take a wider look at emerging market countries — Brazil is uniquely positioned to keep growing.
Two years from Wednesday, more than 7,000 world-class athletes and 500,000 spectators will descend on Los Angeles for the biggest sporting event in the region since the 1984 Summer Olympic Games...Mayor Eric Garcetti said it is an honor for L.A. to again serve as host city, after also holding the games in 1972. "Los Angles is the city of hope, opportunity and inclusion, and these games are the embodiment of our spirit," Garcetti said. "This unique event will foster greater understanding and respect for all the world's people."