nation branding

Past prominence of course does not guarantee continued success. Metro areas as diverse as Detroit, Manchester, and Rome have all become less globalized compared to their previous peak. Equally, others are proving that it is never too late to take advantage of changing dynamics. Metro areas that seize the historical moment can achieve lasting benefits. Toronto is an example of a metro that responded purposefully to a convergence of unique circumstances between 1945 and 1970.

British PR consultants talk Russia into battling “anti-Russian propaganda” in the UK – and paying them for it

Gastrodiplomacy is an increasingly popular form of public diplomacy that uses food as a means to communicate culture; this tactic of culinary cultural diplomacy shares the uniqueness of a country's cuisine as a manner of edible nation branding. As I was noshing outside a snackautomat, a Dutch version of the since-forgotten automat that Horn & Hardart's made popular decades ago in America, I dreamed of Dutch gastrodiplomacy to America via the snackautomat.

Brazil has something of an identity crisis right now. As protests continue, the world has been exposed to the massive social unrest in the country over inequality, corruption, and the adverse economics of preparing to host global sporting events like the upcoming World Cup. Still, as one of the so-called BRIC countries — a term that has become less vogue as investors take a wider look at emerging market countries — Brazil is uniquely positioned to keep growing.

Two years from Wednesday, more than 7,000 world-class athletes and 500,000 spectators will descend on Los Angeles for the biggest sporting event in the region since the 1984 Summer Olympic Games...Mayor Eric Garcetti said it is an honor for L.A. to again serve as host city, after also holding the games in 1972. "Los Angles is the city of hope, opportunity and inclusion, and these games are the embodiment of our spirit," Garcetti said. "This unique event will foster greater understanding and respect for all the world's people."

One of his daughters and three of his grandchildren are using the former South African president's name in such pursuits as wine marketing and a reality television show, Being Mandela. His relatives also were embroiled in two lawsuits to secure control over his trust funds and the burial places of the remains of three of his children.

The contrast between LA and another great city, Seoul, is remarkable. I have been going to Seoul for about 20 years now, and I just brought a group of USC students there for a comparative international development class. Back in 1992, when I first visited Seoul, it was an emerging city of considerable promise, but also with considerable poverty. It has since become one of the world’s rich cities.

The XXXII Olympic Summer Games in 2020 will be hosted by one of three candidate cities: Madrid, Istanbul, or Tokyo, following the 2016 games in Rio De Janeiro. The three candidates were selected by the International Olympic Committee out of a group that also included non-selected applicant cities Baku, Doha, and Rome (which withdrew its bid shortly before the applicant files were due). The International Olympic Committee will elect the host city on 7 September 2013. Here is a look at the logos of each of the hopefuls (and not so hopefuls).

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