nation branding

The founder of Saffron Brand Consultants and brand consultancy Wolff Olins ,Wally Olins, was in India last week. Olins, who is one of the most recognized practitioners of modern brand design and identity, addressed the IAA Global Marketing Summit where he talked about the lack of confidence Indian corporates have on the global stage.

Expo 2020 would significantly boost Dubai’s image in the international job market as a destination for talented professionals if the emirate is successful in his bid, Hany Mwafy, Managing Director at Brand Finance Middle East said. Brand Finance is an independent valuation firm that assesses the value of brands and recently released a study that said the UAE brand value would increase by $8 billion (Dh29.4 billion) if Dubai is successful in its bid later this year.

Like the 1964 Olympics, the 2020 Summer Games are expected to have a positive impact not only economically but psychologically as well. They will also offer Japan the chance to set an example for the industrialized world, to demonstrate that despite its troubles — deflation, a rapidly aging population and scars from a triple disaster — it can still pull off the world’s biggest sports event.

Medellin authorities announced Thursday that Colombia’s second largest city aspires to be the principal technological innovation city of Latin America by 2021 aspires to be the principal technological innovation city of Latin America by 2021.

When a Guardian journalist visited Bhutan recently, the country’s “mystical” quotient did not disappoint. Among other things, the writer noted “men and women laboring in song,” a woman “scampering around churning a pot of yak butter tea,” and the “sound of mule bells ringing in the valley.” As he reaches the remote mountain home of a local herder, the man quips, as though starring in a tourism commercial, "You know, happiness is a place."

Tokyo’s bid for the 2020 Summer Olympics wasn’t a sexy one. But the promise of efficiency, competence and high-tech wizardry was more than enough to convince members of the International Olympic Committee (IOC), who on Sept. 8 Tokyo time chose the Japanese capital over upstart Istanbul, which, had it won, would have been the first predominantly Muslim host city. (Madrid, the third contender, appeared to have been eliminated in a previous secret IOC vote.)

Skyscrapers are a lot like cadillacs for countries and designers. They’re nice to look at, but they’re also there to impress the neighbors. The bigger and shinier the building, the more important and capable a nation or developer can claim to be. (“Don’t think we’re a serious investment destination, eh? Have you noticed that tower can be seen from Mars?”).

The International Olympics Committee will hold a vote in Buenos Aires on Friday to decide the host of the 2020 Olympics. According to oddschecker.com, a site that gathers odds from Internet betting sites, Tokyo bests its competitors at 11-10 (meaning a successful bet of $10 will return $11 plus the original stake). Madrid follows at 11-4 and Istanbul 5-1.

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