nation branding

November 25, 2013

Four cities are currently in the running to host the 2020 World Expo: Dubai, UAE; Ekaterinburg, Russia; Izmir, Turkey; and Sao Paulo, Brazil. On November 27, the Bureau International des Expositions will have a meeting of its general assembly to determine the winner. Each city came up with their own proposed theme and objectives for the Expo; read on to find out more.

Uluru, also known as Ayers Rock, is one of Australia’s premier tourist destinations and a driving force behind the Northern Territory’s $1.5 billion tourism economy. The awe-inspiring red monolith, the largest in the world, attracts climbers eager for a view from its 348 meter peak and trekkers who are keen to walk around its 9.4 kilometer base. Pleas from local Aborigines, as well as new government restrictions, may put an end to both activities – a worrying prospect for tour operators and other local industries that rely on the natural attraction.

Sweden and Switzerland have launched a joint campaign to help Chinese tourists tell the two countries apart. While the mix-up isn't solely a problem for the Chinese, it has become a particular issue for those from the Asian nation because both countries' names are written similarly in Mandarin — Ruidian (Sweden) and Ruishi (Switzerland) — and begin with the same symbol.

November 13, 2013

When Marie Antoinette wanted to escape the confines and pressures of courtly life, she retreated to her quaint Petit Hameau where she and her companions donned their finest peasant frocks and pretended to be poor. A century later, fashionable Londoners took that pauper fantasy to a new extreme -- nocturnally touring East London's slums, where they gawked at ladies of the night and coined the phrase "slumming it."

The ministry expects tourism revenue to reach $8.8 billion by the end of the year, compared to $10.5 billion registered at the end of last year, Zaazou said on the sidelines of an economic conference in Cairo. Egyptian Tourism Minister Hisham Zaazou on Monday said that Egypt had lost 95 percent of its incoming tourism within the past four months, mainly due to advisories issued by several governments against traveling to Egypt.

Sepp Blatter has admitted he is open to the possibility of staging the 2022 World Cup in more than one Gulf nation after revealing several countries had offered to co-host the tournament with Qatar. With a formal decision still to be made over whether it will be staged in the winter, Blatter also indicated that his preference is to start it in November or December rather than January or February.

In 2010, I returned to London to meet again with the nation-branding consultants I had interviewed three years earlier. I expected to encounter a very different portrait of the field from the one that had been painted for me a few years earlier. Aftershocks from the global financial crisis of 2008 – 2009 continued to make themselves felt, upending the foundations of market value.

Nation branding is all the rage these days, and Sweden will not be outdone. It's currently fourth in the FutureBrand Country Brand Index, behind Japan, Canada and the brilliantly branded nation of Switzerland. Sweden is hoping a revamped website, featuring its very own font, will help boost the nation up charts.

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