nation branding

Silhouetted against the newly risen sun are fishermen in their wide-brimmed, conical hats. They paddle by twisting a leg around their oar and balancing on the end of elegant, hand-carved pirogues, creating a picture postcard of Myanmar, also known as Burma.
The Blue Samurai, Japan’s national soccer team, will be fighting their way through this year’s FIFA World Cup tournament with the help of one of the world’s most recognizable characters. Adidas announced on Saturday that Pikachu, everyone’s favorite electrifying mouse-like creature, will be joined by 10 other Pokemon to cheer on the boys in blue.
It's often said that the closest interaction many Americans have with other countries' cultures is through food. That kind of culinary diplomacy is particularly common in Washington, D.C., where immigrants from all over the world have cooked up a diverse food scene.
The Sochi Winter Olympic and Paralympic Games have ended. The opening ceremony for the Tokyo 2020 Olympic Games is still more than six years away. As the Tokyo Organizing Committee is forming, this seems like an appropriate moment to think about Tokyo in terms of the recent Sochi experience.
For all the official rhetoric about the need for Kansai’s prefectures to set themselves apart from each other, let alone from the rest of the country, the local bureaucracies too often have a herd mentality when it comes to planning and promoting tourism campaigns.
More than a century ago, Theodor Herzl wrote a book in which he described Israel as an old new land. For the public, with its archeological digs and religious sites, Israel definitely conjures images of the old. The new, not so much.