nation branding
Tourism is a money-spinner in Kenya - it is the country's second largest source of income, writes Jamal Osman. Its safaris are world famous, but a recent drop-off in wildlife tourism has given rise to this new type of sightseeing.
Lessons from one dictator to another.
When, fifteen years ago, Vladimir Putin was appointed Prime Minister under the ailing Boris Yeltsin, few would have thought that he was to become one of Russia’s longest-serving political leaders in living memory.
Internationally, the 2010 Shanghai World Expo was a major tourism and branding draw card for its host city. Domestically, the Expo constituted a major source of national pride and a key vehicle for the promotion of official messages reinforcing traditional state propaganda themes.
Public diplomacy comes with side effects. Positive unintended consequences become part of the intended impact, but negative ones should concern us.
by Nicholas J. Cull
