nation branding
As evident in Sao Paulo, London, Singapore, and New York, the diplomatic role of global cities is increasing.
We sometimes feel like L.A. gets no respect. This megalopolis of billionaire media moguls, extraordinary global food and influential SoCal culture is still often treated by New York media as a backwater of undiscovered delights. But at least the U.K.'s Guardian newspaper gets us.
Cities can spend a fortune on branding and promotional slogans – but they don't always go to plan. Edinburgh's attempts to rebrand as "Incredinburgh", at a reported cost of £300,000, were scrapped. The city of Leeds got some stick a while back when it was noticed that "Leeds. Live it. Love it" bore a startling resemblance to "Hong Kong. Live it. Love it!" (The advertising agency insisted it had come up with the slogan independently.)
The inaugural Guardian Cities brand barometer ranks world cities on everything from transport and weather to crime and social ‘buzz’ – and they won't all be pleased with the results.
Anthony Bourdain pays a neighborly visit to the United States' "brother from another mother," the politically complex nation of Mexico, and finds an equally complex type of food. "I think most American’s view of Mexican food is like beans, fried tortilla, melted cheese and some chicken," Bourdain says.
When my guide picked me up at the airport, she told me Bogota is a business city, not a tourist city. While she was an enthusiastic host and seemed to know everything else about her hometown, I had to disagree with her on this one.
Damage to America’s image isn’t the only reason to re-think our gun laws, but it is another consideration with this controversial policy.
Tourism and nation branding have the potential to boost a country's soft power and convey values and culture. However, it's not always a win-win situation for governments (or tourists).