Wielding the Power of City Branding

All over the world, a growing number of cities are deploying significant resources in order to stand out as places to visit, do business and invest. Annual international rankings of the world’s most attractive cities, such...

Brown soot-filled skies darken this San Francisco day as homes and fields burn a few miles north in Napa and beyond. It is the worst regional fire here in generations. Texas, Florida, Puerto Rico and now Northern...

Should a country promote a nation-branding strategy that is at odds with its own cultural identity? This is the question facing Romania, a country that has been the destination of so-called "Dracula tourism." The title...

Food has long been a source of soft power for countries, and it can play an important role in the tourism industry as well. A new article in the Current Issues in Tourism journal explores the growing importance of...