As cities take on a bigger role in foreign affairs, their place branding campaigns have grown more important as well. Regions, cities and individual locations are re-imagining themselves and portraying their own, unique...KEEP READING
Wielding the Power of City Branding
As evident in Sao Paulo, London, Singapore, and New York, the diplomatic role of global cities is increasing. With this new role comes new efforts to establish city branding campaigns to encourage trade, investment, and tourism. This week, the Guardian (UK) released a new global "city brand barometer" to measure their success.
From Milan to Mecca: the World's Most Powerful City Brands Revealed - The Guardian (UK)
Beverly Hills Declares War on Brunei - Al Jazeera
Xenophobia and Public Discontent in Singapore - The Diplomat
What Should Your City's Slogan Be? - The Guardian (UK)
L.A. Has the 'Most Powerful' City Brand in the World - LA Weekly
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