nation branding
I’m sitting in a café in Jerusalem’s posh German Colony, an area of town reminiscent of Boston’s Newbury Street, on a lovely, if a touch excessively warm, summer Friday morning. As I’ve been here for a month doing archival research for my next book, Cast a Giant Shadow: Israel’s Image-Making efforts in America 1948-78, I’m thinking a lot about nation branding. But at the moment, I’m thinking less about Israel’s image and “brand” in the U.S. than I am about Palestine’s.
Roger Kittleson, Brazil expert and Professor of History at Williams College, is interviewed by Bryony Inge about his new book; The Country of Football: Soccer and the Making of Modern Brazil. In this podcast he discusses the relationship between soccer and Brazilian identity, and whether the Brazilian government is likely to use sport as a tool to achieve its policy goals.
This week, we learned that enhancing Brazil's national image through soccer has pitfalls and obstacles (thanks, Germany).
CPD Blogger Neal Rosendorf shares his thoughts on 'Brand Palestine.'
Listen to CPD's interview with Roger Kittleson about The Country of Football: Soccer and the Making of Modern Brazil.
As the Brazil team has come spectacularly undone in the World Cup, the pain for the host country has been compounded by the prospect that its hated rival, Argentina, could still lift the championship trophy on Sunday in Rio de Janeiro’s fabled Estádio do Maracanã, after Argentina won a tense semifinal against the Netherlands in a penalty shootout on Wednesday afternoon. The tens of thousands of Argentine fans who have invaded Brazil to cheer for their team, and taunt their hosts, brought with them a song that predicts not just triumph for Argentina, but deep humiliation for Brazil.
Everyone knew it would be difficult for Brazil without the injured star Neymar and the suspended captain, Thiago Silva, but nobody imagined this feeble capitulation — four goals surrendered to Germany in six minutes during a 7-1 rout in a World Cup semifinal. Early on, Brazil’s players bickered, lost their cool, then lost their fight. The country of the beautiful game was left to face a grotesque humiliation.
When huge protests rocked Brazilian cities a year ago, Raphael Rabelo was among the multitudes in the streets, even joining the thousands of demonstrators enraged with political corruption and spending on lavish World Cup stadiums who danced on the roof of the Congress building in Brasília. But in a U-turn reflecting shifting attitudes in Brazil about the soccer tournament now that it is underway, Mr.