Egypt’s tourism industry, battered by three years of political upheaval, violence and street protests, could fully recover by the end of next year if regional turmoil does not spread to the Arab world’s biggest country, the tourism minister said. 

Where in the world is Armenia? It’s a question that the country’s President, Serzh Sargsyan, is hoping to get more people around the globe to answer correctly. He wants to mobilize the 10 million Armenians living abroad for a global internet publicity campaign to boost tourism and influence foreign investors. Referring to the “One Armenian, One Article” campaign, the BBC reminds that the idea is to get expatriates to write positive stories about the country.

In 2006, executives from the public relations firm Ketchum flew to Moscow to secure an account that has since been worth tens of millions of dollars. President Vladimir Putin of Russia had hired Ketchum to provide advice on public relations before the nation hosted the Group of 8 meeting in St. Petersburg. At the time, Mr. Putin "cared a great deal about what other leaders, especially presidents, thought about him," said Michael A. McFaul, a former United States ambassador to Russia who now teaches at Stanford.

Chief Executive of the Ministry for Culture and Heritage, Lewis Holden led the New Zealand delegation at the second Edinburgh International Culture Summit, held at the Scottish Parliament last week. New Zealand was one of 25 international government delegations brought together with speakers, arts leaders and culture experts from across the world.

As Skopje 2014 nears completion, it continues to divide Macedonia over its cultural legacy and role in society. “The new area is just about making money – it isn’t anything about culture,” says one older merchant in the Old Bazaar, the heart of the former Ottoman city, dismissing the new development. “That is one thing, this is another.” Mr. Nikoleski disagrees. “Skopje 2014 will be great for Macedonia," he says. "With cheap flights and this new development more and more people will visit here and see our own culture.”

A little focus on branding could do a miracle at the economic front as it would not only change an ordinary product into special one but also attract the buyers. This was upshot of the speeches delivered at a seminar on “Branding Pakistan” organized by the LCCI Standing Committee on National Outreach Program.