In 2006, executives from the public relations firm Ketchum flew to Moscow to secure an account that has since been worth tens of millions of dollars. President Vladimir Putin of Russia had hired Ketchum to provide advice on public relations before the nation hosted the Group of 8 meeting in St. Petersburg. At the time, Mr. Putin "cared a great deal about what other leaders, especially presidents, thought about him," said Michael A. McFaul, a former United States ambassador to Russia who now teaches at Stanford.

Chief Executive of the Ministry for Culture and Heritage, Lewis Holden led the New Zealand delegation at the second Edinburgh International Culture Summit, held at the Scottish Parliament last week. New Zealand was one of 25 international government delegations brought together with speakers, arts leaders and culture experts from across the world.

As Skopje 2014 nears completion, it continues to divide Macedonia over its cultural legacy and role in society. “The new area is just about making money – it isn’t anything about culture,” says one older merchant in the Old Bazaar, the heart of the former Ottoman city, dismissing the new development. “That is one thing, this is another.” Mr. Nikoleski disagrees. “Skopje 2014 will be great for Macedonia," he says. "With cheap flights and this new development more and more people will visit here and see our own culture.”

A little focus on branding could do a miracle at the economic front as it would not only change an ordinary product into special one but also attract the buyers. This was upshot of the speeches delivered at a seminar on “Branding Pakistan” organized by the LCCI Standing Committee on National Outreach Program. 

When one looks at our top national brands with their domestic and international presence, it is befitting that South Africa continues to rank as a top destination not only for tourism but also inward investment. In this regard, the recent AT Kearney FDI Confidence Index ranks South Africa 13th globally, the only African country to be in the top 25 in the world while the EY Africa Attractiveness Survey attests to South Africa’s standing as the top destination for FDI projects on the continent.

The reputation of a country is comparable to the brand images of companies and products and it’s very essential for its progress and prosperity. The need to understand and embrace nation branding is therefore very critical. Subsequently, managing a country brand is about national, regional and international identity and the politics and economics of competitiveness. But what happens when a nation brand goes through a crisis?

"The difference between cool Korea and earlier Asian pop culture waves is that Korea has been working to make this happen for almost two decades. Korea is cool because it decided to be cool — it's the first country in history that has made being cool a massive policy priority, backed by the Korean government to the tune of billions of dollars."