nation branding
Olof Bergand, head of the Stockholm Program of Place-branding (STOPP) and Guje Sevón, Professor Emerita at Stockholm School of Economics, recently published a paper titled “Food-branding places – A sensory perspective” in which they explore how food is used to brand places. The paper, which was published in the November 2014 issue of Place Branding and Public Diplomacy, touches on topics related to both gastrodiplomacy and nation branding and explores the notion of "sensescapes."
This week the world of public diplomacy got a set of readings of similar significance. They mean trouble for the USA. The seismograph in the story is the Anholt-GfK Roper Nation Brands Index.
Nick Cull on why this year's NBI spells trouble for the U.S. - and the rest of the world.
Bloom Consulting is a Madrid based strategy consulting company that specialises in country branding and business strategy. His work focuses mainly on nation building projects and the developing of brand strategies in the private sector, as well as corporate strategy and HR consulting.
The Republic of Korea is a country rich in history, culture and creativity. It’s time to get the word out. If image is everything, South Korea needs a tune up. At least as far as the West is concerned.
Public diplomacy and nation branding, both rather new, practice-oriented disciplines, suffer from the lack of theory that is needed to optimize either teaching or researching in either component subject. To address this gap, this project will introduce, for the first time, Fullerton’s “Model of Country Concept.”
In Pop Power: Pop Diplomacy for a Global Society, Luis Antonio Vidal Pérez explores pop culture as a tool for constructing a global society in the context of International Relations by studying the cases of South Korea and Japan’s pop diplomacy in Peru.