nation branding
Brand Ghana and Brand South Africa are devising strategies to help improve the competitive brands of the two countries, and those of other countries in Africa.
Canada’s foreign affairs department has launched a Twitter account for Canada. And it’s a big hit.
Since the election of Narendra Modi as India’s Prime Minister, New Delhi has appeared determined to create “Brand India” by harnessing its soft power resources. This was very much on display at the meeting Modi had with his Vietnamese counterpart Nguyen Tan Dung, during the latter’s visit to New Delhi late last month.
India has seen extensive economic growth and has strengthened its soft power. But is it doing enough to create a positive global image?
In China's Public Diplomacy, Ingrid d'Hooghe, Senior Research Associate at the Netherlands Institute of International Relations (Clingendael) and an expert in East Asia region, analyzes how China's approach to public diplomacy is shaped by the country's political system and culture.
Our PM Narendra Modi is leaving no stone unturned to create a positive image of India among foreign investors and capitalists. But it seems we need some serious makeover and efforts to improve the branding of our nation, as compared to other developed nations, we are still a beginner.
It is a country known for ABBA, meatballs and flat-pack furniture - and Sweden is hoping its latest export will be just as easy to recognise. The Swedish government has launched a national typeface based on 'Scandinavian minimalism' that it hopes will give its posters, signs and websites a cohesive look.