Kenya is set to use social media to promote its tourism industry that is currently on its knees due to security challenges posed by terrorist attacks. The East African nation will in the next months start using Facebook, Twitter, blogs and Instagram to reach out to potential tourists across the world in new and traditional source markets. 

“I’m here as an official representative of the state of Israel to say thank you to the Jewish National Fund for all the great work that they’ve done, and bring the message from Israel to the students,” Ido Aharoni said. Aharoni cultivated the concept of “nation branding” and founded the organization “Brand Israel,” a coalition of seven marketing and communication executives. The organizations aims to redirect the existing conversation about Israel.

Egypt’s tourism industry, battered by three years of political upheaval, violence and street protests, could fully recover by the end of next year if regional turmoil does not spread to the Arab world’s biggest country, the tourism minister said. 

Where in the world is Armenia? It’s a question that the country’s President, Serzh Sargsyan, is hoping to get more people around the globe to answer correctly. He wants to mobilize the 10 million Armenians living abroad for a global internet publicity campaign to boost tourism and influence foreign investors. Referring to the “One Armenian, One Article” campaign, the BBC reminds that the idea is to get expatriates to write positive stories about the country.

In 2006, executives from the public relations firm Ketchum flew to Moscow to secure an account that has since been worth tens of millions of dollars. President Vladimir Putin of Russia had hired Ketchum to provide advice on public relations before the nation hosted the Group of 8 meeting in St. Petersburg. At the time, Mr. Putin "cared a great deal about what other leaders, especially presidents, thought about him," said Michael A. McFaul, a former United States ambassador to Russia who now teaches at Stanford.

Chief Executive of the Ministry for Culture and Heritage, Lewis Holden led the New Zealand delegation at the second Edinburgh International Culture Summit, held at the Scottish Parliament last week. New Zealand was one of 25 international government delegations brought together with speakers, arts leaders and culture experts from across the world.