Madam Secretary gives me flashbacks to the public diplomacy campaigns we drew up in school, as its fictional storylines follow the sort of programs we’d draft and questions we’d examine in class: How do you encourage democracy in this country? How do you encourage peace between different ethnic groups in a region? 

Indeed, in the era of globalization, nation brand image is more necessary than ever; an increasing number of governments attempt to use the power of commercial branding techniques to valorize their country's image. 

Former ad man Simon Anholt thinks he has the answer to problems caused by globalisation – the Good Country party, a global political organisation. He’s launching it this weekend, and thinks it has the potential to gain 700 million members