nation branding

Of course, like most countries of the world, Nigeria has her peculiar problems and very serious ones too.  While some of the negative commentaries are true, most Nigerians are actually hardworking, peace loving and friendly people. There's an obvious perception problem that needs to change!

Attending the Association of Asian Studies conference in Singapore last week, I realized that Japan’s global image is not what it might be. Prime Minister Shinzo Abe says Japan is back, but doubts are spreading about the version of Japan he is promoting. It appears that Abe’s energetic regional diplomacy has been undercut by his awkward views on history and failure to deliver on structural reforms.

Wednesday night's opening ceremony for the Commonwealth Games – with its inflatable Loch Ness Monster, giant kilts and rolling heather -- raised as many eyebrows as it did smiles. Nonetheless, experts agree that the event is likely to give "Brand Scotland" a much-needed boost. Some 1 billion viewers across 71 countries are estimated to have tuned in and watched the opening ceremony on Wednesday, which was held at the Celtic Park stadium in Glasgow. 

While Castillo is not a diplomat, the gregarious restaurateur has made Caribeno a cultural outpost for his country. Chinese and expats come not only for the food but the lively music and the recently organized Friday-night salsa performances. Photos on the wall include ambassadors and entrepreneurs from many Latin countries, as well as scenes of Havana life, Caribbean beaches and icons like Che Guevara, who looks across the restaurant from an enlarged print of a Cuban 3-peso bill.

Brand SA and Brand Finance will tomorrow announce the country’s top 50 commercial brands.  Why does this announcement matter to our overall nation brand, competitiveness and reputation?  These brands contribute to strong and positive associations of SA across the globe.

A few years from now, the average tourist won’t be found gliding down a Venetian canal or perched atop the Empire State Building. They’ll be in lounging by a pool in Dubai, or shopping at a massive mall in Singapore, or doing God-knows-what in Bangkok. This is according to the latest MasterCard Global Destination Cities Index, released last week.

The Korean authorities have also put in place some useful facilities. “Global centers” have been built around the country, catering to the needs of foreign spouses, foreign investors, migrant workers, and tourists. Information desks have been set up for foreigners who may need information, especially in spots highly frequented by migrants. Foreigners are also increasingly visible in the media, participating in entertainment shows or in the news. Cultural events have been initiated to promote Korean culture to foreigners and foreign culture to Koreans.

In the first three months after the December 2012 incident, foreign female tourist arrivals dropped in India by 35 percent. It hasn't helped that since then, there have been a spate of sexual assault cases involving attacks on Western female tourists, including women from theUnited States, Switzerland, Denmark and Britain. Recently, Great Britain joined a long list of countries to issue travel advisories cautioning their citizens about visiting India.

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