Three historical events have hindered Nigeria's brand building effort, said Mr. Ben Bruce, Chairman of Silverbird Group.

We learned first-hand from Promote Iceland that travel surpassed their fishing industry only four short years after the disruptive actions of eruptions of the Eyjafjallajökull volcano in 2009. In response, 2010 was the first time that Iceland’s government, businesses, and citizens collaborated on a joint digital promotion effort. According toInga Hlín Pálsdóttir, Director, Tourism and Creative Industries at Promote Iceland, the message was “Iceland is not for everybody, but are for people who have the spirit of adventure, exploration and creativity.”

No-frills eco-tourism appears to be a thriving, if limited, sector amid Iran's generally bleak economic landscape. Zhivar, one of a number of ecologically minded boutique travel agencies that have sprouted up, has seen its clientele quadruple in three years, to more than 2,000 in 2013.

Sometimes, you hear about the controversy surrounding something before you actually hear about the thing itself. Such was the case with European Attraction Limited, an art exhibition that opened in Oslo, Norway, last week. 

Twitter finally has a toehold in Israel: The social networking company has retained the services of the public relations firm of Daphna Triwaks, whose Triwaks Public Relations will start representing the company locally this week.

We sometimes feel like L.A. gets no respect. This megalopolis of billionaire media moguls, extraordinary global food and influential SoCal culture is still often treated by New York media as a backwater of undiscovered delights. But at least the U.K.'s Guardian newspaper gets us. 

Cities can spend a fortune on branding and promotional slogans – but they don't always go to plan. Edinburgh's attempts to rebrand as "Incredinburgh", at a reported cost of £300,000, were scrapped. The city of Leeds got some stick a while back when it was noticed that "Leeds. Live it. Love it" bore a startling resemblance to "Hong Kong. Live it. Love it!" (The advertising agency insisted it had come up with the slogan independently.)