nation branding
Life-long Kazakhstan President Nursultan Nazarbayev has suggested changing his country's name to to "Kazak Yeli" to make it friendlier to investors and tourists. “The name of our country has the ending ‘stan,’ as do the other states of Central Asia,” he said Thursday. “At the same time, foreigners show interest in Mongolia, whose population is just 2 million people, and its name lacks the suffix ‘stan.’ Perhaps with time the question of changing the name of our country to Kazak Yeli should be examined, but first this should definitely be discussed with the people.”
Each year the second year students in the USC Master of Public Diplomacy program select a location abroad to conduct new research that can further the study and practice of public diplomacy. This year, the Class of 2014 selected Sao Paulo, Brazil for its unique position in world politics. Brazil is currently transitioning from a regional and hemispheric power to a global one.
Anyone who has watched an Olympics whose vision is sharp will notice that the logo for Sochi 2014—which appears in every stadium, on every ticket, and on tens of millions of dollars’ worth of Olympic merchandise—is remarkably different from those of previous Olympics. It contains no drawing and features only unassuming lowercase lettering, the five Olympic rings, and a Web address.
In my new book, “Shaping China’s Global Imagination: Branding Nations at the World Expo,” I explore the idea of nation branding—what it is and how it works—through the instructive case of the Shanghai World Expo. Despite the growing interest in how countries promote their national image, the potential and role of branding in a nation’s communication has often been assumed but not demonstrated.
In my new book, “Shaping China’s Global Imagination: Branding Nations at the World Expo,” I explore the idea of nation branding—what it is and how it works—through the instructive case of the Shanghai World Expo. Despite the growing interest in how countries promote their national image, the potential and role of branding in a nation’s communication has often been assumed but not demonstrated. This book reflects an effort to provide conceptual clarity and empirical attention to this very issue.
Shiva Keshavan, India’s most prominent Winter Olympics athlete, has no personal coach, funds his training largely with private donations and built his luge sled in his garage. Because India has no luge track, he often trains on wheels, shooting down winding Himalayan roads dodging goats and noisy trucks.
This Thursday (23.01), after meeting with the FIFA President Joseph Blatter, at the organisation’s headquarters in Zurich (Switzerland), President Dilma Rousseff stated that Brazil is ready to stage the “World Cup of World Cups”. During the meeting, interventions against racism and discrimination were discussed, as well as actions aimed at promoting peace and female football.
The 24/7 Olympic news cycle is consumed right now, and understandably, with security issues for the forthcoming Winter Games in Sochi. Then, too, there are the construction woes over the 2016 Summer Games in Rio de Janeiro, where the International Olympic Committee president, Thomas Bach, is paying a visit this week.