nation branding

August 10, 2013

Before I get to the end of this post, I'll explain why the image you see here is not how the people of Holland, Michigan, would like their town to be understood. Yet it's part of a whimsical downtown series of public-art posters in which familiar paintings are given an a la Hollandaise touch. You'll see another below -- the first one obviously after Grant Wood, the second Manet. The fact that a city of some 35,000 people has a downtown commercially and culturally vibrant enough to support this sort of display is part of the story that seems worth figuring out and trying to tell.

Google search suggestions have transformed into a never-ending source of entertainment and a candid peek into what people look for in the world. We've seen insecurities change with age and stereotypes of states in the US. Noah Veltman banked on the locality of suggestions for a country-specific view of the world. He shows suggestions for the same query for the United States, Canada, the United Kingdom, Australia, and New Zealand.

Today Singapore celebrates its 48th National Day. Parades fill the streets and the city’s various ethnic communities unfurl colorful displays that revolve around this year’s theme for the celebration: “Many Stories…One Singapore.” There’s even an official background track for this gala: a ditty called “One Singapore,” a song crooned by a choir of 68 Singaporeans, composed by music director Elaine Chan and with lyrics penned by theater figure Selena Tan. The song was derided online as a hokey attempt at cool. But that’s not all.

August 9, 2013

Earning the title ‘City of the Year 2012′ the capital of Antioquia has been and praised for having implemented innovative and sustainable measures for improving the quality of life for its close to 2 million inhabitants. As Colombia’s second largest city and one of the vital engines of economic growth in country, Medellín has always taken pride in being a key hub for banking and mining companies as well as an attractive place to do business, given an ideal location close to the coffee axis and the coasts of both the Pacific and Caribbean.

The 95-year-old Nobel laureate is also one of the world's most recognizable figures. More than just a man, he has become a global brand -- one that's estimated to be worth millions of dollars. Ever since Mandela was released from prison, where he had endured 27 years for fighting apartheid, many South Africans have felt like they'd like to "own" a little piece of him.

In response, gay columnist Dan Savage called for a nation-wide boycott of Stoli and other Russian vodkas. This weekend several bars in West Hollywood got into the act. Even though Stoli is a business, not a government that can enact policy, WeHo councilman John Duran told us why he supported the move by his city's businesses. "I mean I think that a boycott has two primary reasons, one of which is to target and protest where injustice is occurring, but also to raise public awareness."

Although doubts about Brazil’s readiness to host next year’s World Cup have focused on renovations at 12 stadiums, some Brazil trade experts say they are more concerned about travel logistics and whether airports, mass transit systems, hotels and railroads will be up to handling the crush of visitors. “The infrastructure behind the games is what will be complicated for Brazilians and foreign tourists,” said Marcelo Rocha e Silva Zorovich, a Sao Paulo business consultant who is a visiting researcher at the University of Miami.

After the incoherent and neglectful public diplomacy efforts of the 2000s, Russia has enthusiastically embraced all things soft power. And now it just can't get enough of it. The latest initiative, reported by the pro-Kremlin daily Izvestia, is a UK-based Positive Russia fund. The non-profit organization, registered in London at the end of June, is tasked with improving Russia's image among the British public.

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