nation branding
The International Olympics Committee will hold a vote in Buenos Aires on Friday to decide the host of the 2020 Olympics. According to oddschecker.com, a site that gathers odds from Internet betting sites, Tokyo bests its competitors at 11-10 (meaning a successful bet of $10 will return $11 plus the original stake). Madrid follows at 11-4 and Istanbul 5-1.
The recent trend of the International Olympic Committee and FIFA, the organizer of soccer’s World Cup, has been to award the planet’s two largest sporting events to cities, countries or regions that have never hosted the global competitions. If that mind-set holds, Istanbul might seem to have the edge over Madrid and Tokyo on Saturday, when about 100 delegates of the Olympic committee will choose the host city for the 2020 Summer Games.
Back in January, news spread that Britain was considering running an anti-immigration campaign in Romania and Bulgaria tagged, “You Won’t Like It Here”. People all over Europe were nonplussed by the lack of tact shown by The Brits. But Gândul, a daily Romanian newspaper, saw an opportunity where others saw only red. They launched a cheeky response campaign tagged, “We May Not Like Britain, But You’ll Love Romania.”
Those responsible for developing the Malaysia Nation Brand have come in for a lot of flack since the announcement by the Prime Minister that ‘Endless Possibilities’ was the new Nation Brand tagline. And then, after several days of negative comments, respected news portal the mole reported last Thursday that the official launch of the tagline may be scrapped or at least delayed.
Madrid's 2020 Olympic bid committee says it has appointed Los Angeles Lakers star Pau Gasol to act as one of its spokesmen. In a statement issued Tuesday, the committee says Gasol, one of Spain's most well-known athletes and a two-time Olympic silver medalist, will address the International Olympic Committee during Madrid's final presentation in Buenos Aires next month.
The recent senseless shooting of Christopher Lane, an Australian student athlete who was on a baseball scholarship at a small Oklahoma state university, is so sad and disturbing that it shakes our souls. It is hard to imagine the horror and sadness that his family and friends in Australia and Oklahoma must be experiencing at this moment.
The recent senseless shooting of Christopher Lane, an Australian student athlete who was on a baseball scholarship at a small Oklahoma state university, is so sad and disturbing that it shakes our souls. It is hard to imagine the horror and sadness that his family and friends in Australia and Oklahoma must be experiencing at this moment. Nothing can explain why three “bored” teenagers would randomly kill a young man while he was jogging down a quiet road on a late summer day in an otherwise peaceful, small Oklahoma town.