nation branding

Brazil has something of an identity crisis right now. As protests continue, the world has been exposed to the massive social unrest in the country over inequality, corruption, and the adverse economics of preparing to host global sporting events like the upcoming World Cup. Still, as one of the so-called BRIC countries — a term that has become less vogue as investors take a wider look at emerging market countries — Brazil is uniquely positioned to keep growing.

Two years from Wednesday, more than 7,000 world-class athletes and 500,000 spectators will descend on Los Angeles for the biggest sporting event in the region since the 1984 Summer Olympic Games...Mayor Eric Garcetti said it is an honor for L.A. to again serve as host city, after also holding the games in 1972. "Los Angles is the city of hope, opportunity and inclusion, and these games are the embodiment of our spirit," Garcetti said. "This unique event will foster greater understanding and respect for all the world's people."

One of his daughters and three of his grandchildren are using the former South African president's name in such pursuits as wine marketing and a reality television show, Being Mandela. His relatives also were embroiled in two lawsuits to secure control over his trust funds and the burial places of the remains of three of his children.

The contrast between LA and another great city, Seoul, is remarkable. I have been going to Seoul for about 20 years now, and I just brought a group of USC students there for a comparative international development class. Back in 1992, when I first visited Seoul, it was an emerging city of considerable promise, but also with considerable poverty. It has since become one of the world’s rich cities.

The XXXII Olympic Summer Games in 2020 will be hosted by one of three candidate cities: Madrid, Istanbul, or Tokyo, following the 2016 games in Rio De Janeiro. The three candidates were selected by the International Olympic Committee out of a group that also included non-selected applicant cities Baku, Doha, and Rome (which withdrew its bid shortly before the applicant files were due). The International Olympic Committee will elect the host city on 7 September 2013. Here is a look at the logos of each of the hopefuls (and not so hopefuls).

The Philippine Department of Tourism’s (DOT), “It’s more fun in the Philippines” campaign has been successful, with memes that started with only four and now multiplied to 55,000, according to DOT. The campaign used powerful images, a catchy slogan, and a memorable theme song. However, Thng notes, that the country also fell short in allowing Hollywood film “Bourne Legacy” film in slum areas. “Personally, I wouldn’t have approved that,” she says, “because that is not the face of the Philippines.”

BRAND USA has embarked on its first ever dedicated youth marketing campaign, signing at $4 million two-year deal with STA Travel. The youth tour operator is aiming to increase its global sales to the US by 30% over the period. The mainly online campaign has launched in the UK, northern and central Europe, Asia, Australia and South Africa with a competition to win a road trip to the States.

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