And in 2011, when the corrupt, lazy, violent Greek meme was at full throttle, a Greek-South African marketing strategist named Peter Economides sought to improve the nation's damaged self-esteem through a campaign called Yinetai, which means "It is possible."

Before one can attempt an exercise in branding, one has to understand what it is, how it originated and what core principles are at work to ensure success. Once this has been established, we will see how these principles can transform the Bangladeshi economy.

In the race to be the world’s dominant economy, Americans have at least one clear advantage over the Chinese. We’re much better at branding. American companies have these eccentric failed novelists and personally difficult visionary founders who are fantastic at creating brands that consumers around the world flock to and will pay extra for.

In the context of major changes and major adjustments of the world, China's diplomacy became an important fulcrum for lifting the “Chinese dream”. China’s new leadership’s visits do not only create a favorable external environment for the “Chinese dream”, but also make opportunities for the docking of “Chinese dream” with the “world dream”.

The South Korean government has taken a lot of criticism over the years for its national branding initiatives. Its “Globalization of Hansik (Korean cuisine)” campaign, launched in 2009 and costing around $20 million, was no exception.

Both sides are motivated to seek peace. The FARC is a much-weakened military force kept alive with profits from drug trafficking and extortion, analysts say. For its part, the government sees resolving the half-century conflict as the key to opening up the country to more investment, infrastructure projects and social programs.

Botswana is positioning itself to be the next big economic powerhouse in Africa. This was the sentiment expressed at the launch of the Botswana Investment and Trade Centre’s brand strategy at the Michelangelo Hotel in Johannesburg on Tuesday, 21 May.

We are the same yet we are different. How does this message translate into Chinese nation branding and public diplomacy? It may not be the intention of the Chinese government to communicate their dream to the international community, but it will eventually become one of the pillars defining Chinese public diplomacy activities overseas since it guides the domestic agenda.