In the context of major changes and major adjustments of the world, China's diplomacy became an important fulcrum for lifting the “Chinese dream”. China’s new leadership’s visits do not only create a favorable external environment for the “Chinese dream”, but also make opportunities for the docking of “Chinese dream” with the “world dream”.

The South Korean government has taken a lot of criticism over the years for its national branding initiatives. Its “Globalization of Hansik (Korean cuisine)” campaign, launched in 2009 and costing around $20 million, was no exception.

Both sides are motivated to seek peace. The FARC is a much-weakened military force kept alive with profits from drug trafficking and extortion, analysts say. For its part, the government sees resolving the half-century conflict as the key to opening up the country to more investment, infrastructure projects and social programs.

Botswana is positioning itself to be the next big economic powerhouse in Africa. This was the sentiment expressed at the launch of the Botswana Investment and Trade Centre’s brand strategy at the Michelangelo Hotel in Johannesburg on Tuesday, 21 May.

We are the same yet we are different. How does this message translate into Chinese nation branding and public diplomacy? It may not be the intention of the Chinese government to communicate their dream to the international community, but it will eventually become one of the pillars defining Chinese public diplomacy activities overseas since it guides the domestic agenda.

Since Mr. Xi Jinping was elected as the General Secretary of the Communist Party and the Head of the Military Commission, the world has been musing about the possibilities of Chinese reform under his presidency. Some people speculated on connections of his visit to Iowa in 1985 and his fondness of Hollywood films to his possible liberal stance; while others, who understand the inner workings of Chinese politics, suspected no huge transformation would take place in the foreseeable future as President Xi himself is not the only decision maker.