nation branding

The slogan "Israel Under Fire," used by various Israeli government bodies during Operation Pillar of Defense last November, was disastrous for Israeli tourism, the head of the Tourism Ministry's marketing department said Monday. Speaking at a conference at Haifa University on public diplomacy during the eight-day operation, Oren Drori, deputy director-general of the Tourism Ministry and the head of its marketing efforts, said the slogan caused "serious damage to the Israeli tourism market.

May 7, 2013

According to a recently released report, India is among the top-10 most powerful countries in the world. This is a first-of-its-kind study of "national power" by leading strategic experts and scholars from the Foundation for National Security Research (FSNR) in New Delhi. The study placed India at the eighth position among a group of the 27 most powerful countries in the world.

From hosting the world's top emerging powers to enforcing the Rwanda/DRC peace agreement and monitoring elections in Zimbabwe, South Africa is looking good on the world stage. But critics from within say Pretoria's diplomacy has lost its way. Gathered in the grand Oliver Tambo Building in Pretoria, South Africa's top diplomats were not expecting fireworks when President Jacob Zuma gave his annual pep talk on 11 April.

May 6, 2013

According to a recently released report, India is among the top-10 most powerful countries in the world. This is a first-of-its-kind study of "national power" by leading strategic experts and scholars from the Foundation for National Security Research (FSNR) in New Delhi.

Speaking at a forum in Washington DC, dedicated to transatlantic partnership, Plevneliev explained that from his own experience as former businessman, he learned that 70% of business success can be attributed to good communications and trust, which remained problematic for Bulgaria.

Projects funded by the Chinese include gyms and stadiums in Ghana, a hospital in Zambia and an opera house in Algeria. We also look at a Chinese footwear manufacturer's plans to create a global hub for the shoe industry in Ethiopia, and discuss reaction in China to the government's huge investments in Africa. Browse it all on our series page.

From a foreigner`s view, Korea is a very impressive country. In just 50 years or so, Korea overcame the disasters of war and division of two Koreas through utmost effort and sacrifice, and became the world`s seventh largest exporter. The country exhibited an unprecedented pace of economic growth as exemplified by the "Miracle of Han River," the story of which is much touted among foreigners.

While Malaysia does have attractive attributes as a tourist destination, its image abroad can be boosted by creating brand awareness. German tour operators who offer Malaysia in their tour programmes are upbeat about the attractiveness of the country to German tourists, but they want the country to be as well-known as Thailand and Bali.

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