Botswana is positioning itself to be the next big economic powerhouse in Africa. This was the sentiment expressed at the launch of the Botswana Investment and Trade Centre’s brand strategy at the Michelangelo Hotel in Johannesburg on Tuesday, 21 May.

We are the same yet we are different. How does this message translate into Chinese nation branding and public diplomacy? It may not be the intention of the Chinese government to communicate their dream to the international community, but it will eventually become one of the pillars defining Chinese public diplomacy activities overseas since it guides the domestic agenda.

Since Mr. Xi Jinping was elected as the General Secretary of the Communist Party and the Head of the Military Commission, the world has been musing about the possibilities of Chinese reform under his presidency. Some people speculated on connections of his visit to Iowa in 1985 and his fondness of Hollywood films to his possible liberal stance; while others, who understand the inner workings of Chinese politics, suspected no huge transformation would take place in the foreseeable future as President Xi himself is not the only decision maker.