The strategy of the Indian state is clearly no longer limited to building infrastructure alone; it has moved to a domain where the production and projection of images of a prosperous nation has become as imperative a task as the creation of a prosperous nation itself.

While organisers hope London 2012's economic impact will be one of its main legacies, bringing £1bn of extra business over four years, some question the mixed message being projected by the GREAT campaign.

Britain’s Culture Secretary Jeremy Hunt launched a major campaign on Thursday to attract an extra 4.6 million tourists to the U.K. through advertisements in 14 cities worldwide. The goal of the campaign...is to maximize the tourism and business potential generated by Britain’s hosting of the 2012 Olympics.

Brand USA, a non-profit, public-private partnership, is to launch a global advertising campaign next month, as part of the country’s concerted effort in marketing tourism to the world. As its core mission, the organization, created in 2010, is to “encourage and inspire travelers to explore America’s boundless possibilities.”

"Good movie cannot be successfully done in present day Nigeria without informed and selfless co-operation between the corporate world, which constantly stands in need of the best and cost friendly ways to mobilise its top marketing millions, and the idea driven, highly credible world of entertainment.

The survey, co-conducted by the Presidential Council on Nation Branding and Samsung Economic Research Institute, showed that the country’s national brand in image still lags behind substance. But the gap between the two has narrowed...

In parallel, sport is simultaneously being used to boost participation in sport amongst the population, improve health and lifestyles, promote social cohesion, enable the generation of country branding opportunities, and provide the basis for international networking and political influence.